Small Business Advancement National Center

Summer I 2010

Course Title:                MBA 6307 Entrepreneurship, The Act of Wealth Creation

Credit Hours:                3 hours        CRN # 30496

Time:                           6:00-10:00                   Tuesday & Thursday                               COB 311

Professor:	Dr. Don B. Bradley III, Professor of Marketing and Executive
                Director of Small Business Advancement National Center
			(Office Number 210C Burdick Business
			Administration Building, (Phone 450-5345)
			Home Phone (329-1449), E-Mail (donb@uca.edu)
                        Home e-mail (don.bradley@conwaycorp.net) and (don_bradley_iii@hotmail.com)

Text:		Longenecker, Justin G.,  J. William Petty, Leslie E. Palich, Carlos Moore; Small
                Business Management Launching and Growing Entrepreneurial Ventures, (Thomson
                South-Western, Mason, OH, 15th edition, 2010)

Course Requirements:
	(1)	Prerequisite:  Consent of Professor
	(2)	Steady class attendance is of the utmost importance (2 cut Maximum)*
	(3)	Read the assignment from the text and outside readings on time.
	(4)	Be responsible for all class presentations and discussions.
        (5)	Complete all outside assignments and tests on time.
	(6)	Write satisfactory quizzes.
	(7)	All presentations, discussions, outside assignments and tests must be
                finished on time, to receive a passing grade in the course.
        (8)	All SBI cases must meet Small Business Administration and SBI guide lines to
                satisfactorily complete the course.
       (9)	Submitting the same paper or portions of the same paper to two different courses
                without the consent of both professors is plagiarism.   A grade of F for the course will
                be assigned.
      (10)	All Cell phones off.  (No exceptions)
      (11)	Students must use laptop’s for class power points only in class.

*	When a student exceeds 2 absences, except for exceptional reasons (death
        in the family, severe personal illness, etc.), their final grade will be adjusted
        downward one letter grade for each additional absence.

*	The University of Central Arkansas adheres to the requirements of the Americans with
        Disabilities Act.  If you need an accommodation under this Act due to a disability, contact
        the Office of Disability Support Services at 450-3135

*	Academic Policy Review: Students should familiarize themselves with all policies
        listed in the 2009-2010 Student Handbook, including general academic policies (pp. 31-34)
        and specific policies on sexual harassment (pp. 95-96).

Grade Percentages For Final Grade:

        1.	First Test			 		 33
	2.	Final						 33
	3.	(Attendance and Participation
		and SBI Report)				         34
							Total	100%

Special References:

Journals, Bulletins, and Monographs

        1.  	Journal of Marketing		16.	Mart
	2.	Merchandising Week		17.	Changing Times
	3.	Business Week			18.	Kiplinger Letters and Service
	4.	Stores				19.	Consumer Reports
	5.	Chain Store Age			20.	Advertising Age
	6.	Wall Street Journal		21.	Sales Management
	7.	U.S. News and World Report	22.	Journal of Small Business
	8.	Harvard Business Review	        Management
	9.	Marketing News			23.	Progressive Grocer
	10.	Journal of Retailing		24.	Nation's Business
	11.	Women's Wear Daily		25.	Management Quarterly
	12.	Men's Wear Magazine		26.	Management Review
	13.	Mass Retailing Merchandiser	27.	Inc.
	14.	Merchandiser			28.	Business Management
	15.	Home Furnishings Daily		29.	Popular Computing
							30.	Forbes

Web-site	sbaer.uca.edu

Week Material	Unit of Instruction
Is to be Read

June
8-10      Chapter  1     The Entrepreneurial Life				Pages 2-30
          Chapter  2	 Entrepreneurial Integrity and Ethics		        Pages 31-58
       	  Chapter  3     Getting Started  			 		Pages 60-92
   	                 Pick Business For Paper
          Chapter  4     Franchises and Buyouts				        Pages 93-119

10			    Test # 1 Chapters 1-4 (Last Part of Class)

15-17     Chapter  5     The Family Business				        Pages 120-145
          Chapter  6     The Business Plan                                      Pages 148-174
    	  Chapter  7	 The Marketing Plan					Pages 175-189
          Chapter  8     The Human Resources Plan                               Pages 200-229

17                        TEST 2 Over Chapter 5-8 (Last Part of Class)

17	                  First part of paper Due 

22 -24    Chapter 9      The Location Plan					Pages 230-257
	  Chapter 10     Understanding a Firms Financial Statements             Pages 258-285
          Chapter 11     Forecasting Financial Requirements      		Pages 298-325
   	  Chapter 12     A Firm’s Sources of Financing                          Pages 326-345

24	                   Test 3 over Chapter 9-12 (First Part of Class)

29	                 No Class Work with Business

July

1-6       Chapter 13  Planning for the Harvest				Pages 338-360
	  Chapter 14  Building Customer Relationship		        Pages 362-388
	  Chapter 15  Product and Supply Chain Management               Pages 389-417
	  Chapter 17  Promotional Planning 			        Pages 440-463

6	  Meeting with Dr. Bradley on Research (Last part of class)

8         TEST OVER Chapters 13, 14, 15, and 17 (First Part of Class)

30                      *Paper Due
			*Paper Due on July 8, 2010
		        Typed Double Spaced 12 point Time New Roman
			Approximately 20 pages long.