Small Business Advancement National Center

Summer I 2010

Course Title: MBA 6390 and Mgmt 4320 Contemporary Sports Management

Credit Hours: 3 hours CRN # 32086 and 31748

Time: 1:15-4:00pm Tuesday, Wednesday, & Thursday COB 315

Professor:	Dr. Don B. Bradley III, Professor of Marketing and Executive
                Director of Small Business Advancement National Center
		    (Office Number 210C Burdick Business
		    Administration Building, (Phone 450-5345)
		    Home Phone (329-1449), E-Mail (donb@uca.edu)
                    Home e-mail (don.bradley@conwaycorp.net) and (don_bradley_iii@hotmail.com)

Text:		Contemporary Sports Management, by Janet B. Park; Quatrerman, Jerome;
                Thibault, Lucie; Human Kinetics; Champaign, IL; 3rd Edition, 2007

Course Requirements:
	(1)	Prerequisite:  Consent of Professor
	(2)	Steady class attendance is of the utmost importance (1 cut Maximum)*
	(3)	Read the assignment from the text and outside readings on time.
	(4)	Be responsible for all class presentations and discussions.
        (5)	Complete all outside assignments and tests on time.
	(6)	Write satisfactory quizzes.
	(7)	All presentations, discussions, outside assignments and tests must be
                finished on time, to receive a passing grade in the course.
        (8)     Submitting the same paper or portions of the same paper to two different
                courses without the consent of both professors is plagiarism.
                A grade of F for the course will be assigned.
        (9)	All Cell phones off.  (No exceptions)
        (10)	No Laptops

*	When a student exceeds 1 absences, except for exceptional reasons (death in the
        family, severe personal illness, etc.), their final grade will be adjusted downward
        one letter grade for each additional absence.

*	The University of Central Arkansas adheres to the requirements of the Americans with
        Disabilities Act.  If you need an accommodation under this Act due to a disability,
        contact the Office of Disability Support Services at 450-3135

*	Academic Policy Review: Students should familiarize themselves with all policies
        listed in the 2009-2010 Student Handbook, including general academic policies
        (pp. 31-34) and specific policies on sexual harassment (pp. 95-96).

Grade Percentages For Final Grade:

MBA 6390						MGMT 4320
First Test		15%				First Test		20%
Second Test		15%				Second Test		20%
Third Test		15%				Third Test		20%
Final Test		15%				Final Test		20%
Paper#1		        20%				Paper			20%
Paper#2		        20%				Total			100%
Total			100%

Special References:

1.	See pages 1-3 in Text
2.	See pages 63-65 in Text
3.	See pages 189-191 in Text
4.	See pages 313-314 in Text
5.	Web-site: saber.uca.edu

Week Material	       Unit of Instruction
Is to be Read

June
8-10
June 8        Chapter  3     Thinking Critically About Sports Management	Pages 47-62
              Part II        Selected Sport Management Sites		        Pages 63-65
June 9
              Chapter  4     Intercollegiate Athletics				Pages 67-96
                             Researcher 1 NCAA
		             Researcher 2 NAIA
June 10
              Chapter  5     Professional Sport			 	        Pages 97-123
			     Researcher 3 Major League Baseball
                             Researcher 4 Media Contracts of Various Professional Sport
                             Leagues

10			     Test # 1 Chapters 3, 4, and 5 (Last Part of Class)
			     *Field Trip Money Due

15-17
June 15
              Chapter  6      Sport Management and Marketing Agencies	        Pages 125-139
			      Researcher 5 Full-Service Agencies
			      Researcher 6 Entitlement of Sponsors
June 16
              Chapter  7      Sports Tourism                                    Pages 141-162
			      Researcher 7 Cruises
			      Researcher 8 Golf and Skiing
June 17
              Chapter  8      A North American Perspective                      Pages 163-188
			      On International Sport

17                            TEST 2 Over Chapter 6,7, and 8 (Last Part of Class)

22 -23  

June 22
               Chapter 9     Sports Marketing					Pages 193-217
               Researcher 9 Social Responsibility
               Researcher 10 Tournament Operations 

June 23             UCA  Sports Manager (Dr. Brad Teague and Matt Jordan)

June 24             No Class Work on paper

June 29- July1

June 29             Paper Due at Start of Field Trip

                    MGMT class paper 3-5 pages
                    Topic: Psychic Income (page 158)

                    MBA class paper 5 pages
                    Topic: Economic Impacts of Sport Tourism (page 159)  

June29-30
                      *St. Louis Field Trip
		      Cost $250 check made out to Iota Beta

July 1
               Chapter 10    Sport Consumer Behavior				Pages 219-241
               Researcher 11 Demographic Segmentation
	       Researcher 12 Post purchase Evaluaton

           TEST OVER Chapters 9, 10, UCA sports, and Field Trip (last part of class)

July
6-8

July 6
	       Chapter 11  Public Relations in the Sports Industry	        Pages 243-265

July 7
	       Chapter 12  Finance, Economics, and Budgeting in                 Pages 267-291
                            The  Sport Industry

July 8

               Chapter 13  Sport Facility and Event Management	                Pages 293-312

           	     Final TEST OVER Chapters 11, 12, and 13

		     MBA Paper Due 5 pages
         	     Topic: Risk Management

*Field Trip Money Due on June 10th.  If there is a problem I will work with you.