Small Business Advancement National Center

Fall 2009

Course Title: Small Business Management 3349

Credit Hours: 3 hours

Time: 10:50 – 12:05 a.m. TUESDAY/THURSDAY CRN #11021 BBA 204

Professor: Dr. Don B. Bradley III, Professor of Marketing and Executive Director of Small Business Advancement National Center
(Office Number 210C Burdick Business Administration Building
(Phone 450-5345) E-mail donb@uca.edu
Home Phone (329-1449) E-mail (don.bradley@conwaycorp.net)
Office Hours: 1:00-4:30 (TTh) or by appointment

Text: Katz. Jerome A. and Richard P. Green, Entrepreneurial Small Business, (New York, N.Y., McGraw-Hill Irwin, 2009) 2nd Edition.

Course Requirements:

Class Conduct/Participation: Students learn best when actively involved in class discussion. The purpose of class participation is to encourage students to express their thoughts and insights, and to keep up with the course material. Also, class participation encourages the student to organize thoughts and ideas while demonstrating a strong desire to learn. Students who are planning to pursue a business career (most, if not all of you) should be confident in speaking in front of others. To achieve this goal, active engagement in class discussion is critical. Finally, attendance is not a substitute for class participation.

To evaluate class conduct/participation, I will make note of those who make meaningful contributions to class discussions, those who show interest in learning, those who are absent, tardy, etc. At the end of the semester, class participation will be calculated into the final grade average.

(1) Prerequisite: Consent of Professor
(2) Steady class attendance is of the utmost importance (2 cut Maximum)*
(3) Read the assignment from the text and outside readings on time.
(4) Be responsible for all class presentations and discussions.
(5) Write satisfactory quizzes.
(6) All presentations, discussions, outside assignments and tests must be finished on time to pass the course.
(7) All SBI cases must meet Small Business Administration and SBIDA guide lines to satisfactorily complete the course.
(8) No laptop or cell phone use in class (Print Power points off before class)
(9) In case the University is closed for H1N1 flu classes will be held by power points and tests will be over the internet. If you have a problem call me at home between 8:00a.m. and 9:00p.m.

(10) The University of Central Arkansas adheres to the requirements of the Americans with Disabilities Act. If you need an accommodation under this Act due to a disability, contact the Office of Disability support Services at 450-3135
(11) Academic Policy Review: Students should familiarize themselves with all policies listed in the 2009-2010 Student Handbook, including general academic policies (pp.31-34); Academic Misconduct Appeals (pp.32-33) and specific policies on sexual harassment (pp.95-96)

* When a student exceeds 2 absences, except for exceptional reasons (death in the family, severe personal illness, etc.), their final grade will be adjusted downward one letter grade for each additional absence.

Grade Percentages For Final Grade:

1. First Test 20
2. Second Test 20
3. Third Test 20
2. Final 20
3. (Attendance and Participation
and SBI Report) 20
Total 100%

After studying these chapters, you should be able to:

1. Discuss the availability of entrepreneurial opportunities and give examples of highly successful businesses started by entrepreneurs.

2. Discuss several factors that indicate a readiness for entrepreneurship.

3. Outline the complex roles and relationships involved in a family business.

4. Describe the process of managerial succession in a family business.

5. Discuss the process for evaluating a franchise opportunity.

6. Evaluate franchising from the franchisor=s perspective.

7. Distinguish the different types and sources of startup ideas.

8. Describe the characteristics of highly successful startups.

9. Define competitive advantage.

10. Identify and compare strategy options for building competitive advantage.

11. Explain the need for a business plan from the perspectives of both the entrepreneur and the investor.

12. Identify available sources of assistance in preparing a business plan.

13. Discuss the nature of the marketing research process.

14. Identify the components of a formal marketing plan.

15. Describe the characteristics and value of a strong management team.

16. Describe the effective use of boards of directors and advisory councils.

17. Identify the factors affecting choice of a business location.

18. Describe the attraction and challenges of a home-based business.

19. Describe the purpose and content of financial statements.

20. Explain how to forecast a new venture=s profitability.

21. Describe various sources of financing available to small firms.

22. Discuss the most important factor in the process of obtaining startup financing.

23. Explain product strategy and related concepts.

24. Describe the legal environment affecting product decisions.

25. Discuss the role of cost and demand factors in setting a price.

26. Describe the activities involved in managing credit.

27. Describe personal selling activities.

28. Identify advertising options for a small business.

29. Discuss global marketing challenges.

30. Describe the major considerations in structuring a distribution system.

31. Describe the special challenges of environmentalism and consumerism.

32. Describe practical approaches for building an ethical business.

Week
Material Unit of Instruction
Is to be Read

August

20-25 Chapter 1 Small Business: Its Opportunities and Rewards Pages 2-23

27-Sept. 1 Chapter 2 Small Business Ethics: A Key To Long-Term Success Pages 24-53

September

3 Chapter 3 Small Business Entrepreneurs: Characteristics Pages 54-75
And Competencies

8 Chapter 4 Small Business Ideas: Creativity, Opportunity, and Pages 76-100
Feasibility

10 Test #1 Chapters 1-4

15 Chapter 5 Small Business Entry: Paths to Part-Time Pages 116-139
Entrepreneurship

17 Chapter 6 Small Business Entry: Paths to Full-Time Pages 140-169
Entrepreneurship

22 Chapter 7 Small Business Strategies: Imitation with A Twist Pages 170-197

24 Work on Small Business Project (No Class)

29 Chapter 8 Business Plans: Seeing Audiences and Your Pages 202-233
Business Clearly
October

1 Test #2 Chapters 5-8

6 Chapter 9 Small Business Marketing: Product and Pricing Pages 268-303
Strategies

8 Work on Small Business Project (No Class)

13 Chapter 10 Small Business Promotion: Capturing the Eyes of Pages 304-337
Your Market

20 Chapter 11 Small Business Distributions and Location Pages 338-374

22 Chapter 12 Marketing Plans: Saying How You’ll Get Sales Pages 328-352

27 Test #3 Chapters 9-12

29 Work on Small Business Project (No Class)

November

3 Chapter 18 Legal Issues: Recognizing Your Small Business Needs Pages 584-618

5 Chapter 14 Cash: Lifeblood of the Business Pages 444-476

10 Work on Small Business Project (No Class)

12 Meet with Dr. Bradley for Final Check on Paper

17 Project Presentations

19 Project Presentations

24 Project Presentations

December

1 Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts Pages 482-514

3 Chapter 19 Human Resource Management: Small Business Pages
Considerations

8 FINAL EXAMINATION Chapters 14, 15, 18, and 19 11:00-1:00p.m.

Small Business Project

Paper due November 17th, 19th, and 24th at 10:50a.m.

If paper and presentation is not presented on time, a grade of F is earned for the class!

Report will be a minimum of 15 pages (12 point times roman)