2001
Academy of Collegiate Marketing Educators
- THE REDUNDANCY OF COMPARISON PRICES: WHEN DO THEY INFLUENCE EVALUATIONS?
- APPEALING TO A PERSON’S MOST IMPORTANT VALUE IN ORGAN DONATION ADVERTISEMENTS – DOES IT MAKE A DIFFERENCE?
- YOUR LOSS MY GAIN: MARKETING WEIGHT LOSS
- ADVERTISING TO CHILDREN AND THE ADVERTISER’S QUANDARY: RATINGS OR IMPACT?
- COMSUMER BUYING BEHAVIOR AND PRODUCT CATEGORIES IN THE ARTS AND CRAFT INDUSTRY
- RECREATIONAL SHOPPING BEHAVIOR IN DISCOUNT AND HIGH-END MALLS
- A VOLUNTARY SIMPLICITY AND TRANSCENDENTALISM: A COMPARISON OF TWO RESTRAINED CONSUMPTION MOVEMENTS
- TO SMOKE OR NOT SMOKE: CONSUMER PERCEPTIONS OF THE FACTORS AFFECTING UPTAKE AND CESSATION
- FATUGUE, SHOPPING AND PROMOTION
- MATERIALISM: REPLICATIONS AND REFLECTIONS
- CHANGING ONLINE BUSINESS AND E-COMMERCE MODELS: A REVIEW AND EXTENSION
- WEB ADVERTISING: A LOOK AT TYPES AND COSTS
- THE INCLUSION OF WEB SITE ADDRESSES IN ADVERTISING: A COMPARISON OF BUSINESS AND CONSUMER MAGAZINES
- SEARCH ENGINES IN THE E-PROMOTIONS MIX: A PRELIMINARY EMPIRICAL INVESTIGATION
- BANNER ADS TAKE THE LOIN’S SHARE
- E-COMMERCE AND THE HOTEL/RESORT INDUSTRY
- DATA MINING: A CONCEPT OF CUSTOMER RELATIONSHIP MARKETING
- MARKET COMPETITIVENESS AMOUNG MAJOR INDUSTRIALIZED COUNTRIES IN SAUDI ARABIA: THE COUNTRY-OR-ORIGIN EFFECT ON
FOREIGN PRODUCT EVALUATION - THE KEY ETHICAL DILEMMAS IN MARKETING INSURANCE: A COMPARISON OF THE TWO MAIN SEGMENTS OF THE INSURANCE INDUSTRY
- CUTTING REMARKS: ON ETHICS, CONSUMER BEHAVIOR AND COSMETIC PLASTIC SURGERY
- WOMEN AND THE WEB: AN EXTENSION
- AN EXPLORATORY ASSESSMENT OF HISPANIC ACCULTURATION PATTERNS: IMPLICATIONS FOR MANAGERS
- THE CHALLENGES OF TECHNOLOGY TO GLOBAL FIRMS
- INTERNATIONAL GROWTH OF U.S. FRANCHISING: CULTURAL AND LEGAL BARRIERS
- WHO IS WATCHING THE WEAKENDED EURO: U.S. INTERNATIONAL MARKETERS HOPE SOMEONE IN EUROPE WILL ACT
- BRANDCOP: A MULTI-ITEM SCALE TO MEASURE BUYER BEHVIOR IN THE INTERNATIONAL MARKETPLACE
- UNDERSTANDING THE RURAL HISPANIC MARKET AND TARGETING THEIR TELECOMMUNICATION NEEDS WITH PROMOTIONS
- A COMPARISON OF DOMESTIC AND FOREIGN BANK EFFICIENCY: EVIDENCE FROM TAIWAN
- A CROSS-CULTURAL COMPARISON OF VALUE SYSTEMS AND CONSUMER ETHICS
- INFORMATION TECHNOLOGY AND DEVELOPMENT: A NEW WORLD ORDER
- THE RELATIONSHIP BETWEEN ACCULTURATION AND CONSUMER ETHICS
- THE DIRECT-TO-CONSUMER PHARMACEUTICAL PROMOTIONAL PARADOX: THE EFFECTS OF SIMULTANEOUSLY COMBINGING POSITIVE AND NEGATIVE INFORMATION WITH ADVERTISING MESSAGES
- TELEMEDICINE MARKETING – A PROMISNG FUTURE
- DIRECT REIMBURSEMENT: THE FUTURE IS NOW!
- MARKETING HOSPICE MORE EFFECTIVELY: GRAND STRATEGY VERSUS TRIVIAL TACTICS
- DIRECT HEALING: THE IMPACT OF ALTERNATIVE THERAPIES ON RURAL PHARMACIES
- AN EMPIRICAL INVESTIGATION OF THE IMPACT OF SDB ON THE RELATIONSHIP BETWEEN OCB AND INDIVIDUAL PERFORMANCE
- IMPROVING THE GLOBALLY INTERACTIVE GROUP CASE METHOD: NEW PERSPECTIVES FROM THE UNITED STATES AND HONG KONG
- A GRADUATE READINGS COURSE IN MARKETING STRATEGY
- A STUDY OF OPENMINDNESS OF FINAL YEAR UNIVERSITY STUDENTS IN HONG KONG
- GOALS FOR BUSINESS AND MARKETING ETHICS CURRICULA: A THEORY DRIVEN APPROACH
- HOW ARE WE DOING? UNDERGRADUATE MARKETING PROGRAMS’ OUTCOMES ASSESSMENT EFFORTS
- EXPLORATORY STUDY ON SKILL DEVELOPMENT IN PRINCIPLES OF MARKETING COURSE: COMPARISON OF NON-DISTANCE LEARNING
CLASS, SEND SITE, AND REMOTE SITE - UNIVERSITY ACADEMIC DISHONESTY POLICY AND STUDENT PERCEPTIONS OF CHEATING: AN EXPLORATORY CONTENT
ALALYSIS ACROSS FOURTEEN UNIVERSITIES - A FRAMEWORK FOR DEVELOPING ENTREPRENEURSHIP CURRICULUM THROUGH STAKEHOLDER INVOLVEMENT
- CLARIFYING THE PROCESS OF QUESTIONNAIRE CONSTRUCTION
- THE POTENTIAL FOR ADVANCES IN THE GEOGRAPHIC INFORMATION SYSTEMS AND REMOTE SENSING SATELLITE IMAGERY TECHNOLOGIES IN MARKETING RESEARCH AND DECISION MAKING
- THE DISTINGUISHING CHARACTERISTICS OF BRAND RECALL USING VIRGIN ADS
- CUSTOMER EVALUATION OF SERVICE EMPLOYEE’S CUSTOMER ORIENTATION: EXTENSION AND APPLICATION