2002
DISTRIBUTION AND RELATIONSHIP MARKETING
- Building E-Marketing Programs on a Briack and Mortar Foundation
- Internet Based Procurement of Perishable Commodities
E-COMMERCE
- Information Privacy and Online Behaviors
- Internet Pharmaceutical Sales: Attributes, Concerns, and Future Forecast
- Online Trading: An Evolving Channel
- Organizational Characteristics and Web Site Quality: An Empirical Analysis
- The Habits of Christmas Holiday Shoppers: Do They Shop Locally?
- Visual Complexity in Banner Ads: The Role of Color, Image Type, and Animation
INTERNATIONAL MARKETING
- Country-of-Origin: Analysis and Research Agenda
- Taming The Tiger: Understanding Chinese Negotiating Strategies-The Key to Successful Marketing in China
- Preparing Future Managers for a Global Marketplace
HEALTHCARE MARKETING
- What Patients and Their Families Need to Know: Health Care Issues Across the Lifespan
- Consumer Comprehension of Information in DTC Prescription Drug Advertising : A Literature Review with Suggestions for Further Research
- Applying Exchange Theory to Managed Care Marketing
- Hospitals and Reengineering
- Consumer Satisfaction With Healthcare and Health Plan
- Patients’ Evaluation of the Service Quality of Endodondists: A Preliminary Examination
- Frequent and Less Frequent Blood Donors: Similarities and Differences
- Itemization of Rehabilitation Centers from Marketing Point of View—Current Analysis and Future Challenges
- Marketing Challenges for Increasing Consumer Awareness of Organ Donation: A Case Analysis
MARKETING EDUCATION
- Assessing the Sales/Customer Orientation of Students in Small Personal Selling Classes
- More Education Needed on Operational Aspects of Marketing Management
Ken Kono, Penn State Great Valley School of Graduate Professional Studies
Online vs. Pen-and-Paper Homework Methods: Student Preferences and Performance - Relevant Research and the Future of Management Education
- The Availability of Transportation and Logistics Courses and Majors at Colleges of Business in the United States
- Has International Business Education Changed?
RETAILING AND SERVICES MARKETING
- An Economic Decision-Making Framework For Price Bundling of Retail Banking Services
- Developing a Service Quality Construct: A Pedagogical Approach
- Buyer-Directed Dynamic Pricing: A Qualitative Examination of Efficiency of the Online English Auction Format
MARKETING STRATEGY
- Interfirm Influence Strategies: Possible Effects of Assertive Impression Management Tactics in Business to Business Relationships
- Predicting Relative Competitive Position of an Organization
- An Examination of College Students’ Use of Coupons
SALES, ADVERTISING, AND PROMOTIONS
- Salesperson Failure and Future Time Perspective: A Research Proposal
- Supervisor Feedback and Salesperson Motivation: The Role of Salesperson Attributions
- Puzzles in Advertising and Promotion can be Fun and Educational