2003

TABLE OF CONTENTS

INTERNATIONAL-CROSS CULTURAL-BEHAVIOR

The Challenge of Social Marketing: Can Public Health Promotional Efforts
Compete in the Market?

European Consumer and Trade Perceptions of Travel Since September 11, 2001

Attributes About Life Events and Perceptions of Foreign Products:
Contrasts in Individualism and Collectivism

Manager Attitudes and Globalization: Obstacles to Globalization as Perceived by Managers with Varying Degrees of Global Experience

The Changing Environment of Chaebols in the Republic of Korea:
Some Implications for International Marketing

SERVICES MARKETING AND RETAILING

Rural Retailing: Understanding the Multi-Channel Outshopper

The Influences of Service Encounters on Experiential Value of Consumers in Shopping Centers

Consumer’s Store Behavior Orientations and Adverse Economic Conditions: An Empirical Investigation

HEALTHCARE MARKETING

Physician Satisfaction Scale: A Proposed Enhancement

Developing a Model of Consumer Search Strategies for Mental Health Services

Automated Healthcare Product and Service Information Systems:
Assessing Consumers’ Perceptions and Expectations

Consumer Perceptions and Knowledge of Hospice Care: Identifying Areas of Strengthening Marketing Efforts

Enrolling Minorities in Clinical Trials: Challenges and Strategies

PUBLIC POLICY AND ETHICS

Restricted Exchange Motivators in Social Marketing: A Comparison of Gender
Differences in Importance Ratings and Influences of Advertised restricted Exchange Benefits in regard to Interest in Military Enlistment

Rational Consumption: A Brief Historical Analysis

The Business Environment in the Aftermath of 9-11:
A Return to (A New) Normalcy

ELECTRONIC COMMERCE

Features of Web Site Design, Perceptions of Web Site Quality and Patronage Behavior: A Conceptual Model

Horizontal vs. Vertical Online Marketplaces: Research Issues and Analysis

A Conceptual Model of Web Ad Message Design

MARKETING RESEARCH AND STRATEGY

International Sales Effects of Connectedness to Buyer’s Networks

The Impact of an Oil Shock on the Diffusion of Technological Innovations

Where Streams of Research Related to Role Variables, Market Orientation, and Vertical Exchange Relationship Intersect: A Research Proposal

How Good is Online research?: A Comparison of Alternative Communication Based Data Collection Methods

Prediction of Monetary Donation: A Structural Modeling Approach

SALES, ADVERTISING, AND PROMOTIONS

Changes in Organizational Commitment for Sales Force Newcomers: An Exploratory Look at Early Employment Influences

Asymmetry of Commitment and the Sucker Effect: Salesperson Ethics in
Common Agency

MARKETING EDUCATION

A Final Look at the Sales/Customer Orientation of Students in a Small Personal Selling Class

Integrating Accounting into the MBA Core Marketing Core Course:
The Marketing Implications of Activity-Based Costing

The Design and Delivery of Effective Web-Based Instruction: An Analysis of Faculty Concerns

Competitive Learning: Beyond Project Based Classes

Pricing Strategies Over Alternative Distribution Channels: A Spreadsheet Student

STUDENT PAPERS

Development of Transportation and Freight Forwarding Services Market in Ukraine in Transitional Period