THE REDUNDANCY OF COMPARISON PRICES: WHEN DO THEY INFLUENCE EVALUATIONS?
Go There
APPEALING TO A PERSON’S MOST IMPORTANT VALUE IN ORGAN DONATION ADVERTISEMENTS – DOES IT MAKE A DIFFERENCE?
Go There
YOUR LOSS MY GAIN: MARKETING WEIGHT LOSS
Go There
ADVERTISING TO CHILDREN AND THE ADVERTISER’S QUANDARY: RATINGS OR IMPACT?
Go There
COMSUMER BUYING BEHAVIOR AND PRODUCT CATEGORIES IN THE ARTS AND CRAFT INDUSTRY
Go There
RECREATIONAL SHOPPING BEHAVIOR IN DISCOUNT AND HIGH-END MALLS
Go There
A VOLUNTARY SIMPLICITY AND TRANSCENDENTALISM: A COMPARISON OF TWO RESTRAINED CONSUMPTION MOVEMENTS
Go There
TO SMOKE OR NOT SMOKE: CONSUMER PERCEPTIONS OF THE FACTORS AFFECTING UPTAKE AND CESSATION
Go There
FATUGUE, SHOPPING AND PROMOTION
Go There
MATERIALISM: REPLICATIONS AND REFLECTIONS
Go There
CHANGING ONLINE BUSINESS AND E-COMMERCE MODELS: A REVIEW AND EXTENSION
Go There
INTERNATIONAL TRADE AND THE INTERNET
Go There
WEB ADVERTISING: A LOOK AT TYPES AND COSTS
Go There
THE INCLUSION OF WEB SITE ADDRESSES IN ADVERTISING: A COMPARISON OF BUSINESS AND CONSUMER MAGAZINES
Go There
SEARCH ENGINES IN THE E-PROMOTIONS MIX: A PRELIMINARY EMPIRICAL INVESTIGATION
Go There
BANNER ADS TAKE THE LOIN’S SHARE
Go There
E-COMMERCE AND THE HOTEL/RESORT INDUSTRY
Go There
DATA MINING: A CONCEPT OF CUSTOMER RELATIONSHIP MARKETING
Go There
MARKET COMPETITIVENESS AMOUNG MAJOR INDUSTRIALIZED COUNTRIES IN SAUDI ARABIA: THE COUNTRY-OR-ORIGIN EFFECT ON FOREIGN PRODUCT EVALUATION
Go There
THE KEY ETHICAL DILEMMAS IN MARKETING INSURANCE: A COMPARISON OF THE TWO MAIN SEGMENTS OF THE INSURANCE INDUSTRY
Go There
CUTTING REMARKS: ON ETHICS, CONSUMER BEHAVIOR AND COSMETIC PLASTIC SURGERY
Go There
WOMEN AND THE WEB: AN EXTENSION
Go There
AN EXPLORATORY ASSESSMENT OF HISPANIC ACCULTURATION PATTERNS: IMPLICATIONS FOR MANAGERS
Go There
THE CHALLENGES OF TECHNOLOGY TO GLOBAL FIRMS
Go There
INTERNATIONAL GROWTH OF U.S. FRANCHISING: CULTURAL AND LEGAL BARRIERS
Go There
WHO IS WATCHING THE WEAKENDED EURO: U.S. INTERNATIONAL MARKETERS HOPE SOMEONE IN EUROPE WILL ACT
Go There
BRANDCOP: A MULTI-ITEM SCALE TO MEASURE BUYER BEHVIOR IN THE INTERNATIONAL MARKETPLACE
Go There
UNDERSTANDING THE RURAL HISPANIC MARKET AND TARGETING THEIR TELECOMMUNICATION NEEDS WITH PROMOTIONS
Go There
A COMPARISON OF DOMESTIC AND FOREIGN BANK EFFICIENCY: EVIDENCE FROM TAIWAN
Go There
A CROSS-CULTURAL COMPARISON OF VALUE SYSTEMS AND CONSUMER ETHICS
Go There
INFORMATION TECHNOLOGY AND DEVELOPMENT: A NEW WORLD ORDER
Go There
THE RELATIONSHIP BETWEEN ACCULTURATION AND CONSUMER ETHICS
Go There
THE DIRECT-TO-CONSUMER PHARMACEUTICAL PROMOTIONAL PARADOX: THE EFFECTS OF SIMULTANEOUSLY COMBINGING POSITIVE AND NEGATIVE INFORMATION WITH ADVERTISING MESSAGES
Go There
TELEMEDICINE MARKETING – A PROMISNG FUTURE
Go There
DIRECT REIMBURSEMENT: THE FUTURE IS NOW!
Go There
MARKETING HOSPICE MORE EFFECTIVELY: GRAND STRATEGY VERSUS TRIVIAL TACTICS
Go There
DIRECT HEALING: THE IMPACT OF ALTERNATIVE THERAPIES ON RURAL PHARMACIES
Go There
AN EMPIRICAL INVESTIGATION OF THE IMPACT OF SDB ON THE RELATIONSHIP BETWEEN OCB AND INDIVIDUAL PERFORMANCE
Go There
IMPROVING THE GLOBALLY INTERACTIVE GROUP CASE METHOD: NEW PERSPECTIVES FROM THE UNITED STATES AND HONG KONG
Go There
A GRADUATE READINGS COURSE IN MARKETING STRATEGY
Go There
A STUDY OF OPENMINDNESS OF FINAL YEAR UNIVERSITY STUDENTS IN HONG KONG
Go There
GOALS FOR BUSINESS AND MARKETING ETHICS CURRICULA: A THEORY DRIVEN APPROACH
Go There
HOW ARE WE DOING? UNDERGRADUATE MARKETING PROGRAMS’ OUTCOMES ASSESSMENT EFFORTS
Go There
EXPLORATORY STUDY ON SKILL DEVELOPMENT IN PRINCIPLES OF MARKETING COURSE: COMPARISON OF NON-DISTANCE LEARNING CLASS, SEND SITE, AND REMOTE SITE
Go There
UNIVERSITY ACADEMIC DISHONESTY POLICY AND STUDENT PERCEPTIONS OF CHEATING: AN EXPLORATORY CONTENT ALALYSIS ACROSS FOURTEEN UNIVERSITIES
Go There
A FRAMEWORK FOR DEVELOPING ENTREPRENEURSHIP CURRICULUM THROUGH STAKEHOLDER INVOLVEMENT
Go There
CLARIFYING THE PROCESS OF QUESTIONNAIRE CONSTRUCTION
Go There
THE POTENTIAL FOR ADVANCES IN THE GEOGRAPHIC INFORMATION SYSTEMS AND REMOTE SENSING SATELLITE IMAGERY TECHNOLOGIES IN MARKETING RESEARCH AND DECISION MAKING
Go There
THE DISTINGUISHING CHARACTERISTICS OF BRAND RECALL USING VIRGIN ADS
Go There
CUSTOMER EVALUATION OF SERVICE EMPLOYEE’S CUSTOMER ORIENTATION: EXTENSION AND APPLICATION
Go There
