Building E-Marketing Programs on a Brick and Mortar Foundation
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Internet Based Procurement of Perishable Commodities
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Analysis of the Failure of E-Commerce Businesses: A Strategic Management Persepective
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Information Privacy and Online Behaviors
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Internet Pharmaceutical Sales: Attributes, Concerns, and Future Forecast
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Online Trading: An Evolving Channel
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Organizational Characteristics and Web Site Quality: An Empirical Analysis
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The Habits of Christmas Holiday Shoppers: Do They Shop Locally?
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Visual Complexity in Banner Ads: The Role of Color, Image Type, and Animation
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Country-of-Origin: Analysis and Research Agenda
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Taming The Tiger: Understanding Chinese Negotiating Strategies-The Key to Successful Marketing in China
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Preparing Future Managers for a Global Marketplace
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What Patients and Their Families Need to Know: Health Care Issues Across the Lifespan
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Consumer Comprehension of Information in DTC Prescription Drug Advertising : A Literature Review with Suggestions for Further Research
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Applying Exchange Theory to Managed Care Marketing
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Hospitals and Reengineering
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Consumer Satisfaction With Healthcare and Health Plan
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Patients’ Evaluation of the Service Quality of Endodondists: A Preliminary Examination
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Empowering the Healthcare Consumer
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Frequent and Less Frequent Blood Donors: Similarities and Differences
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Itemization of Rehabilitation Centers from Marketing Point of View—Current Analysis and Future Challenges
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Marketing Challenges for Increasing Consumer Awareness of Organ Donation: A Case Analysis
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Assessing the Sales/Customer Orientation of Students in Small Personal Selling Classes
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E-mail in the Classroom: A Useful Pedagogical Tool?
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More Education Needed on Operational Aspects of Marketing Management
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Online vs. Pen-and-Paper Homework Methods: Student Preferences and Performance
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Relevant Research and the Future of Management Education
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The Availability of Transportation and Logistics Courses and Majors at Colleges of Business in the United States
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Has International Business Education Changed?
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An Economic Decision-Making Framework For Price Bundling of Retail Banking Services
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Developing a Service Quality Construct: A Pedagogical Approach
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Buyer-Directed Dynamic Pricing: A Qualitative Examination of Efficiency of the Online English Auction Format
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Interfirm Influence Strategies: Possible Effects of Assertive Impression Management Tactics in Business to Business Relationships
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Predicting Relative Competitive Position of an Organization
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An Examination of College Students’ Use of Coupons
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Salesperson Failure and Future Time Perspective: A Research Proposal
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Supervisor Feedback and Salesperson Motivation: The Role of Salesperson Attributions
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Puzzles in Advertising and Promotion can be Fun and Educational
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An Analysis of Collegiate Honors Programs in the Western United States
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Reflections on September 11, 2002: Assessing the Impact of International Tragedy on University Life
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