The Challenge of Social Marketing: Can Public Health Promotional Efforts Compete in the Market?
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European Consumer and Trade Perceptions of Travel Since September 11,2001
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Attributes About Life Events and Perceptions of Foreign Products: Contrasts in Individualism and Collectivism
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Manager Attitudes and Globalization: Obstacles to Globalization as Perceived by Managers with Varying Degrees of Global Experience
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The Changing Environment of Chaebols In The Republic of Korea: Some Implications for International Marketing
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Rural Retailing: Understanding the Multi-Channel Outshopper
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The Influences of Service Encounters on Experiential Value of Consumers in Shopping Centers
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Consumer’s Store Behavior Orientations and Adverse Economic Conditions: An Empirical Investigation
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Physician Satisfaction Scale: A Proposed Enhancement
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Developing a Model of Consumer Search Strategies for Mental Health Services
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Automated Heaalthcare Product and Service Information Systems: Assessing Consumers’ Perceptions and Expectations
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Consumer Perceptions and Knowledge of Hospice Care: Identifying Areas of Strengthening Marketing Efforts
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Restricted Exchange Motivators in Social Marketing: A Comparison of Gender Differences in Importance Ratings and Influences of Advertised Restricted Exchange Benefits In Regard To Interest in Military Enlistment
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Rational Consumption: A Bried Historical Analysis
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The Business Environment In The Aftermath of 9-11: A Return To A New Normalcy
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Features of Web Site Design, Perceptions of Web Site Quality and Patronage Behavior: A Conceptual Model
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Horizontal vs. Vertical Online Marketplaces: Reseach Issues and Analysis
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A Conceptual Model of Web Ad Message Design
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International Sales Effects of Connectedness to Buyer’s Networks
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The Impact of An Oil Shock On The Diffusion Of Technological Innovations
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Where Streams of Research Related To Role Variables, Market Orientation, And Vertival Exchange Relationship Intersect: A Research Proposal
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How Good Is Online Research?: A Comparison of Alternative Communication Based Data Collection Methods
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Prediction of Monetary Donation: A Structural Modeling Approach
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Changes In Organizational Commitment For Sales Force Newcomers: An Exploratory Look At Early Influences
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Asymmetry of Commitment And The Sucker Effect: Salesperson Ethics In Common Agency
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A Final Look At The Sales/Customer Orientation Of Students In A Small Personal Selling Class
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Integrating Accounting Into The MBA Core Marketing Core Course: The Marketing Implications of Activity-Based Costing
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The Design and Delivery of Effective Web-Based Instruction: An Analysis of Caculty Concerns
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Competitve Learning: Beyound Project Based Classes
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Pricing Strategies Over Alternative Distribution Channels: A Spreadsheet Student Assignment And Classroom Excercise
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Development of Transportation And Freight Forwarding Services Market In Ukraine In Transitional Period
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