PRESCRIPTION DRUGS FROM CANADA: WHY ARE THEY CHEAPER?
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ADULT ROLE MODEL PORTRAYAL IN ADVERTISEMENTS DIRECTED TOWARD CHILDREN: THE GRIM, THE BAD AND THE UGLY
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USING FEDERAL INTERNATIONAL INFORMATION ENHANCED MARKETING COURSES IN THE REAL WORLD
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ENVIRONMENTAL MARKETING: A MODEL OF CONSUMER BEHAVIOR
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EVALUATING CONSUMER’S CONCERNS REGARDING THE WAY THEIR PATIENT RECORDS ARE MAINTAINED
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PREPARING FOR PRIVACY: A MODULE FOR MARKETING EDUCATORS IN AN ERA OF ELECTRONIC COMMERCE
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HEALTH CARE MARKETING AFTER SEPTEMBER 11, 2001
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THE VALUES FRAMEWORK: CORE VALUES AND CULTURE
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CAREER PLATEAUS IN RETAIL MANAGEMENT
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RUMORS, URBAN LEGENDS AND INTERNET HOAXES
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PROVIDING BETTER PATIENT SERVICES UTILIZING SMART CARD TECHNOLOGY: A CASE EXAMPLE
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HOFSTEDE’S CULTURE FRAMEWORK: CAN IT BE USED IN SALES RECRUITING
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A PRELIMINARY INVESTIGATION INTO THE IMPACT OF ASSERTIVENESS AND AGGRESSIVENESS ON THE COMPLAINT BEHAVIOR OF PURCHASING MANAGERS
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AN INTERNATIONAL COMPARISON OF ETHICS: A PILOT STUDY
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INTERNATIONALIZING THE STUDENT BODY: A POST 9/11 PERSPECTIVE
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THE ROLE OF INDIVIDUAL GOAL ORIENTATION IN ORGANIZATIONAL LEARNING AND PERFORMANCE: IMPLICATIONS FOR MARKETING STRATEGY
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ASSESSING SKILLS AND KNOWLEDGE: A QUALITATIVE INVESTIGATION OF ADVERTISED MARKETING RESEARCH POSITIONS
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THE FOG OF OECD AND NON-OECD COUNTRY EFFICIENCY: A DATA ENVELOPMENT ANALYSIS APPROACH
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FEDERAL INTERNATIONAL RESOURCES: PREPARING GRADUATES FOR SURVIVAL IN TOMORROW’S GLOBAL WORLD
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AN EMPIRICAL INVESTIGATION OF A MODEL OF ENVIRONMENTALLY CONCERNED CONSUMER BEHAVIOR AND ITS DETERMINANTS: THE MODERATING ROLE OF MARKET MAVENSHIP AND PRODUCT INVOLVEMENT
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FORMALIZATION OF SALES FORCE MARKET INFORMATION GENERATION
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A LOGIC DEDUCTION OF ATTRIBUTE LEVEL-VALUE LINKAGES
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VARIATIONS IN THE PERCEIVED IMPORTANCE OF SERVQUAL DIMENSIONS: A COMPARISON BETWEEN RETAIL BANKING AND A MUSEUM
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A CONCEPTUAL FRAMEWORK FOR RESEARCH INTO FINE ARTS MARKETING
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INTERACTIVE WEB-BASED MAPPING IN THE TOURISM INDUSTRY: A CASE STUDY OF UK AND MALAYSIA
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MARKETING THE MILITARY: EVALUATING THE MOTIVATIONAL APPEALS OF RECRUITMENT SLOGANS
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COURSE EVALUATIONS AND TECHNOLOGY MEDIATED LEARNING ENVIRONMENTS
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GROUP PROJECTS IN MARKETING CLASSES: A FACTOR-ANALYTIC STUDY OF STUDENT REACTIONS
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PATTERNS OF COPING OF HEALTH-CARE PERSONNEL: THEIR RELATIONSHIPS WITH PERSONAL CHARACTERISTICS, ROLE STRESS, AND WORK OUTCOMES
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PROFILING COLLEGE STUDENTS BASED ON TIME-USE: RELATIONSHIP WITH PERSONAL , SITUATIONAL AND ACADEMIC OUTCOME VARIABLES
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MARKETING EDUCATION AND VIRTUAL REALITY: THE VIRTUAL REALITY GROCERY PROJECT
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STRATEGIC REPOSITIONING FOR RURAL REGIONAL HOSPITALS
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THE MEDICAL MALPRACTICE CRISIS: AN ECONOMIC ISSUE OR AN ETHICAL ISSUE?
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THE UTILITY AND EFFECTIVENESS OF TIERED COPAYMENTS FOR HEALTHCARE BENEFITS
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MARKETING METRICS: A PUSH FOR TEACHING THE VALUE OF MARKETING AS AN ASSET
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TOP MANAGEMENT ATTITUDE AND INTER-ORGANIZATIONAL LEARNINIG: THE MODERATING EFFECT OF ENVIRONMENTAL UNCERTAINTY
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UNDERSTANDING & USING FEDERAL TECHNOLOGY/INFORMATION RESOURCES IN THE MARKETING CLASSROOM(Educators’ Workshop Overview)
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THE NEW MANDATORY QSS FOR SERVICES PROVIDERS EVOLUTIONARY NEED FOR CHANGE IN MEASURING INTERNATIONAL SALES IN SERVICES (MARKETING EDUCATORS’ GRASS-ROOTS BRIEFING)
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A LEADERSHIP APPROACH FOR MARKETING MANAGERS
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ATTITUDES OF PERSONAL SELLING STUDENTS TOWARD THE USE OF REAL BUSINESS PEOPLE AS “BUYERS” IN ROLE PLAY PRESENTATIONS
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DEVISING AN INSTRUMENT FOR FACULTY PERFORMANCE APPRAISAL THAT INCORPORATES “STANDARDS OF EXCELLENCE”
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A NOTE ON ADVERTISING COMPETITION IN A DUOPOLISTIC MARKET
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THE EVOLVING MARKETPLACE: A BRIEF REVIEW OF TECHNOLOGY AND MARKET SYSTEMS
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