A NOTE ON MODELING SERVICE CAPACITY ALLOCATION UNDER VARYING INTENSITIES OF COMPETITION
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SHOULD WE LABEL? THE INFLUENCE OF FOOD SAFETY INFORMATION ABOUT OFFSPRING OF CLONED ANIMALS ON CONSUMER PURCHASE INTENTIONS
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THE MODERATING EFFECT OF CUSTOMER PARTICIPATION ON THE NEW PRODUCT CAPABILITY-PERFORMANCE RELATIONSHIP
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A PRELIMINARY INVESTIGATION INTO THE ROLE OF INTERPERSONAL REALTIONS ON THE COMPLAINT BEHAVIOR OF PURCHASING MANAGERS
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VARIABLE ASSESSMENT OF PRODUCT BENEFITS USING A MEANS-END APPROACH
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COLLEGE MEN‘S CASUAL WEAR SHOPPING BEHAVIORS: AN INVESTIGATION OF THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND BRAND COMMITMENT
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EXPLAINING PURCHASE INTENTIONS OF CONSUMERS ABOUT GENETICALLY MODIFIED FOOD AND PHARMACEUTICALS USING A COST BENEFIT FRAMEWORK
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USING THE HUNT-VITELL FRAMEWORK TO CONSIDER OVERBOOKING AND OTHER REVENUE MANAGEMENT PRACTICES FROM AN ETHICAL PERSPECTIVE
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WORK-LIFE BALANCE PERSPECTIVES OF FUTURE MARKETING PROFESSIONALS
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TOWARD THE DEVELOPMENT OF HEALTH BELIEFS MEASUREMENT REGARDING PAIN
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UNDERSTANDING OBESITY IN AMERICA: PERCEPTIONS OF THE PROBLEM AND POSSIBLE ACTIONS
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WHAT SHOULD TURKEY‘S MARKETING STRATEGY BE IN HEALTH TOURISM
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OPTIMIZING DISTRIBUTOR PROFITABILITY – A METHODOLOGY FOR LINKING BUSINESS PROCESSES AND SHAREHOLDER VALUE
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HEALTHCARE SUPPLY CHAIN – IS IT UNIQUE?
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TOTAL COST OF OWNERSHIP – A PROCESS EXPLANATION
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IMPLEMENTING SIX SIGMA PRINCPLES IN REVERSE LOGISTICS
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FREE TRADE ZONES IN CENTRAL AMERICA: A COMPARISON
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HOMELAND SECURITY AND DISTRIBUTION/SCM – PROVIDING FOR A SECURE & EFFICIENT SUPPLY CHAIN
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THE AMERICAN TERRORIST DREAM: U.S. DISTRIBUTION AND HOMELAND SECURITY
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GROWING SMEs THE COSTA RICAN WAY
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CHALLENGES FACING SUPPLY CHAINS THROUGH PORTS OF LOS ANGELES/LONG BEACH
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NEW PRODUCT CAPABILITIES AND ORGANIZATIONAL PERFORMANCE: THE MODERATING ROLE OF MANUFACTURING AND DISTRIBUTION CAPABILITIES
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INTEGRATED STOCK REPLENISHMENT AND SHIPMENT CONSOLODATION WITH SERVICE LEVEL CONSTRAINT
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RFID APPLICATIONS – STRATEGIES FOR APPLIED RESEARCH
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RFID UTILIZATION AND INFORMATION SHARING IMPACT SUPPLY CHAIN PERFORMANCE
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THE MODERATING INFLUENCE OF CULTURE VALUES ON THE RELATIONSHIP BETWEEN DRESS AND CUSTOMER AFFECT
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MEXICAN STUDENTS‘ ATTITUDES TOWARD PERSONAL SELLING: AN EXPLORATORY INVESTIGATION
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EMPIRICAL STUDY OF BRAND ATTRIBUTES VIA HIGHER-ORDER CONFIRMATORY FACTOR ANALYSIS
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THE ACCOMMODATION NEEDS OF LEISURE WESTERN AND ASIAN TRAVELERS VISITING CAMBODIA
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RELATIONSHIP OF STUDENT PERCEPTIONS OF INSTRUCTOR‘S REFERENT AND EXPERT POWER WITH THEIR LEARNING/COURSE EXPERIENCE: A COMPARISON OF ONLINE AND TRADITIONAL CLASSROOM LEARNING ENVIRONMENTS
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THE CANDIDACY OF BARACK OBAMA: A TEACHING TOOL FOR INTEGRATED MARKETING COMMUNICATIONS
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WANT TO REACH YOUR COLLEGE STUDENTS? YOU NEED TO CHANGE YOUR TEACHING STYLE
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ENTREPRENEURS STORYTELLING: PRELIMINARY EVIDENCE OF ENTERPRENEURS‘ USE OF ORAL NARRATIVE
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A TYPOLOGY OF PRIVATE BRAND STRATEGIES AND A PRELIMINARY STUDY OF THE EFFECTS ON CONSUMER PERCEPTION OF PRIVATE BRAND QUALITY
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?SALESPEOPLE BEHAVING BADLY!? AN EXPLORATORY STUDY INVESTIGATING THE RELATIONSHIP BETWEEN THE WORK-FAMILY INTERFACE AND SALESPERSON DEVIANT BEHAVIOR
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EFFECT OF PERSONALITY ON CUSTOMER ORIENTATION AND PERFORMANCE OUTCOMES
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MODELING VIDEO GAME PREFERENCE MODELLING USING PERSONALIY AND MOTIVATION
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HOLLYWOOD RECONSTITUTED & REPACKAGED ON DVD
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BRANDING EFFECTS ON CONSUMER PERCEPTIONS OF QUALITY: AN EXPERIMENT
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CUSTOMER DISSERVICE: DIFFERENTIAL MISTREATMENT OF FOREIGN CUSTOMERS BY US CUSTOMER SERVICE
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DIMENSIONS OF VALUES IN HEALTH CARE
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THE NUTRITIONAL CONTENT OF FOOD PRODUCTS MARKETED TOWARD CHILDREN: AN INTERNATIONAL STUDY
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A COMPARISON OF SEX APPEALS IN PRINT ADVERTISEMENTS: A MULTICOUNTRY STUDY
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EXPERIENTIAL MARKETING OF SPORTING EVENTS
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ATHLETES, ENTERTAINERS AND MODELS: AN EXPERIENTIAL EXAMINATION OF MEANING TRANSFER
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STUDENT RUN ENTEPRISES: THE NEXT STEP IN THE EVOLUTION OF HIGHER EDUCATION
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THE INFLUENCE OF POWER DISTANCE IN INTERNATIONAL ADVERTISING: AN ANALYSIS OF STATUS AND QUALITY APPEALS
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