Small Business Advancement National Center

1. Teaching Techniques for Contemporary Marketing Issues
Peggy O. Shields, University of Southern Indiana

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2. An Assessment of the Resources Used in Teaching Advertising Campaigns
Donald E. Parente, Middle Tennessee State University
Edd Applegate, Middle Tennessee State University

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3. Reality Based Market Orientation
Bruce Wrenn, Indiana University South Bend

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4. Towards a New Phase of Japanese Marketing: The Public Sector and the Use
of Foreign Direct Investment
Allen Marber, Rolf Weil Professor of Marketing, Roosevelt University,
Chicago

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5. Perception and Reality of Casino Gaming: A Gap Analysis
William S Piper, University of Southern Mississippi
Shahdad Naghshpour, University of Southern Mississippi
Jules LeBon, University of Southern Mississippi

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6. Do Prior Product Use and Message Execution Affect Responses to Public
Service Announcements?
Julie Toner Schrader, North Dakota State University

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7. Micro Retailers: Though Often Neglected, Need Help
Ralph B. Weller, Eastern Illinois University
Thomas C. Patton, Late of Graceland College
E. Wayne Chandler, Eastern Illinois University

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8. Determinants of a Retail Firm’s International Involvement
Irena Vida, University of Tennessee

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9. Teaching Career Marketing Skills Helps Students to Get Ahead and Illustrates
Important Marketing Concepts
Leon Winer, Pace University

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10. An Analysis of Syllabi in Personal Selling and Sales Management Courses:
Lessons From the Leading Edge
Michael R. Luthy, Drake University

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11. Personal Selling in the Marketing Curriculum: Professors’ Perceptions of
Topics and Pedagogical Methods
R. Stephen Parker, Southwest Missouri State University
Charles E. Pettijohn, Southwest Missouri State University
Linda S. Pettijohn, Southwest Missouri State University

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12. Altruism and Nonprofit Marketing: Can This Marriage Be Saved?
Barbara C. Coleman, Augusta State University

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13. Give Me Some Space: A Marketing Solution to the Problem of University
Parking–A Case Study
Ronald Bauerly, Western Illinois University
Paul C. Thistlethwaite, Western Illinois University

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14. Support for Public Schooling and the Perceived Nature of the Exchange
Alan J. Brokaw, Michigan Technological University
Kimball P. Marshall, Jackson State University

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15. Drug Testing, Good or Bad? The Sales Force of the Future Is Unsure
Ralph B. Weller, Eastern Illinois University
E. Wayne Chandler, Eastern Illinois University

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16. Telemarketing and FTC Disclosure
Erwin H. Steiner, University of Wisconsin-Eau Claire
Ronald L. Decker, University of Wisconsin-Eau Claire

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17. The Influence of Market Type on Product Elimination Decision-Making
Mark Andrew Mitchell, University of South Carolina–Spartanburg
Ronald D. Taylor, Mississippi State University
Faruk Tanyel, Universtiy of South Carolina–Spartanburg

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18. Design: An Important Competitive Weapon
Bert J. Kellerman, Southeast Missouri State University
Mary Ann Kellerman, Southeast Missouri State University

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19. The Use of Promised Non-Monetary Incentives to Increase Survey Response
Rates in a Non-Traditional, Not-for-Profit Environment
Frank Wadsworth, Indiana University Southeast
Eldon Little, Indiana University Southeast
Edward Galanif, Spalding Universtiy
David Eplion, University of Pittsburg

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20. Marketing With Interactive Multimedia Kiosks
Timothy P. Schweizer, Luther College
M. Jeffery Dintaman, Luther College

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21. Marketing Catholic Hich Schools in the Archdiocese of Chicago
Michael V. LaRocco, College of St. Francis
Merri F. Bryce, College of St. Francis

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22. Social Relations in Culture and Advertising
Conway Lackman, Duquesne University
David Hanson, Duquesne University
John Lanasa, Duquesne University

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23. The Lowrider Automobile, Its Spin-off Markets, and Who Seems to Care
Except the Japanese? An Opportunity and a Challenge For the American
Automotive Industry
John F. Hale, Lewis College

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24. The Use of Promotional Tools In Benin, West Africa: Companies and
Consumers Perceived Importance and Effectiveness
Michel Dognon, Emporia State University
James A. Stephens, Emporia State University

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25. Validation of an Acculturation Scale for Asian-Americans
Nancy J. Boykin, University of Southern Colorado
Stuart H. Warnock, University of Southern Colorado

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26. Social and Cultural Environments in Selected Pacific Rim Markets
Jens D. Biermeier, California State University–Los Angeles

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27. Tobacco Smoke: An Ambient Environmental Influence
Frederic B. Kraft, Wichita State University

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28. Brand Concept and Brand Extension: A Categorization Approach
Shiva Nandan, Missouri Western State College

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29. The Emerging Markets of the Baltic States: Ethnocentricity and its
Antecedents
Irena Vida, University of Tennessee
James Reardon, University of Tennessee

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30. Market Share Growth of Business Service Firms
Timothy L. Wilson, Clarion University

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31. Service Quality Issues in a Developing Economy
Madhukar G. Angur, University of Michigan-Flint

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32. The University Career Services Center: An Exploratory Investigation of Market
Orientation
Letty Workman, Ohio University
Brian T. Engelland, University of Evansville
Mandeep Singh, Western Illinois University

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33. Time Contracts
Robert W. Cook, West Virginia University
Terry C. Wilson, West Virginia University

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34. Teamwork in College of Business Courses: Student Perceptions
Stanley M. Widrick, Rochester Institute of Technology
35. Computer Simulation vs. Lecture: A Case Study of Student Perceptions in
Marketing Strategy
Dennis E. Clayson, University of Northern Iowa
Kent B. Hansen, University of Northern Iowa