SBANC Newsletter
January
25, 2005
Issue
356-2005
QUOTE
"Successful
people ask better questions, and as a result, they get better
answers."
-- Anthony Robbins
FEATURE
PAPER
FINDING COMPETITIVE
ADVANTAGE IN MANAGING WORKPLACE ETHICS
This paper was presented by J. Michael Alford, from The Citadel,
at the United States Association for Small Business and Entrepreneurship
Conference in Indian Wells, California on January 13-16, 2005.
The many breaches of ethical conduct
and violation of laws involving high profile executives in recent
years have focused attention on the way firms manage business ethics
and company values. This paper identifies some of the bottom line
benefits and other benefits of actively managing the business ethics
process and recommends practical approaches for developing a program
for the management of the process. It is especially important for
small and medium enterprises to become active in this area.
The management of business ethics and
company values have received increased emphasis with the recent
incidents of unethical and
unlawful behavior on the part of some high profile executives.
Many firms have revisited their programs to ensure proper compliance.
The Sarbanes-Oxley Act of 2002 now requires that each public
company disclose annually its code of ethics for the company’s
CEO and senior financial officers. Compliance is one matter,
but there are other very practical and rewarding aspects to the
process of actively managing ethics in the workplace. These are
the benefits
to the firm’s bottom line because the practice of good
business ethics makes the firm a desirable one with which to
do business and the community image of the firm
is enhanced. This paper identifies some of these benefits and
proposes a method by which firms can become actively engaged
in the management of company values.
Read the Entire Paper...
TIP
OF THE WEEK
Demographics Defined and Enumerated
Consumer
demographics are objective and quantifiable population characteristics.
They are rather easy to identify, collect,
measure, and analyze--and show diversity around the globe. The
demographics we discuss here are population size, gender, and age;
location, housing, and mobility; income and expenditures; occupations
and education; marital status; and ethnicity/race. After studying
single factors, a firm can form a consumer demographic profile--a
demographic composite of a consumer group. By creating profiles,
a firm can pinpoint both opportunities and potential problems.
Several secondary sources offer data on demographics.
For U.S. demographics, a key resource is the U.S. Bureau of the
Census (www.census.gov),
a federal government agency with considerable national, state,
and local data via printed reports, computer tapes,
microfiche, CDs, and online data bases. Its American FactFinder
Web site, http://factfinder.census.gov/servlet/BasicFactsServlet,
is quite useful. Many marketing research firms and state data centers
arrange census data by ZIP code, make forecasts, and update data.
Since complete Census of Population data are gathered only once
a decade, they must be supplemented by Bureau of the Census commerce,
public utilities, and others.
American Demographics (www.demographics.com) is a
magazine dealing mostly with U.S. trends. The annual Survey of
Buying Power (www.cluster2.claritas.com/MySBP/Default.jsp) has
current U.S. data by metropolitan area and state, including retail
sales, income, and five-year estimates. Other U.S. sources are
Editor & Publisher Market Guide (www.editorandpublisher.com), Rand
McNally Commercial Atlas & Marketing Guide (www.randmcnally.com),
Standard Rate & Data Service (www.srds.com), local newspapers,
and regional planning boards.
The United Nations (www.un.org/english), Euromonitor
(www.euromonitor.com), and the Organization for Economic Cooperation
and Development (www.oecd.org) are three excellent sources for
international demographics. The U.N. publishes a Statistical
Yearbook and numerous other population studies. Euromonitor publishes International
Marketing Data and Statistics. OECD issues demographic and economic
reports on an ongoing basis. In highly industrialized nations,
demographic data are pretty accurate since actual data are regularly
collected. In less-developed and developing nations, demographic
data are often based on estimates rather than actual data because
such data are apt to be collected on an irregular basis.
Berman, B. & Evans,
J. 2005. "Marketing, 9e." p. 204.
Cincinnati, OH: Atomic Dog Publishing.
CONFERENCES
Federation of Business Disciplines Annual Conference
The Federation of Business Disciplines is holding its Annual
Conference at the Hyatt Regency in Dallas, Texas on March 1-5,
2005. FBD developed into one of the largest, most prestigious
annual meetings for
those
disciplines
common
to
business administration
and has both national and international constituencies of more
than 1,300 college professors from schools of businesses attending
its annual meetings.
For more information, visit: http://www.fbds.org/
IPSI-2005
FRANKFURT
IPSI is holding a conference in Frankfurt at Scholsshotel Kronberg
on March 11-13, 2005. There will be special features on: Tutorials
on DataMining and SemanticWeb for E-Business on the Internet.
For more information, visit: http://www.internetconferences.net/industrie/frankfurt2005.html
ABSEL 2005
National Conference
The Association for Business Simulation and Experiential Learning is holding
its 2005 National Conference at Grosvenor Resort in Orlando, Florida. The conference
dates are March 16-18, 2005. ABSEL's annual conference is a meeting place for
professionals to exchange information and network with colleagues who are dedicated
to teaching business through innovative and effective methods.
For more information, visit: http://www.absel.org/Conferences/conference.html
Marketing
Management Association
The Marketing Management Association (MMA) is holding its Spring Conference
on March 16-18, 2005 at the Palmer House Hilton
in Chicago, Illinois. The Conference theme is "Exploring New Frontiers in
Marketing."
For more information, visit: http://www.mmaglobal.org/sprconfcallforpapers05.htm
National Collegiate
Inventors & Innovators Alliance
The Collegiate Inventors & Innovators Alliance (NCIIA) will be holding its
9th Annual Meeting titled "Dynamic Learning: Changing Models for Changing Times"
in San Diego, California at the Doubletree Hotel. Conference dates are from
March 17-19, 2005.
For more information, visit: http://www.nciia.net/news_events.html
CALL FOR PAPERS
WMSCI 2005
WMSCI is holding its 9th World Multi-Conference on Systemics and is
seeking papers on Information Systems, Technologies and Applications,
Communication and Network Systems, Technologies and Applications, etc.
The conference will be held in Orlando, Florida at the Rosen Centre
Hotel on July 10-13, 2005. WMSCI 2005 is an international forum for
scientists and engineers, researchers
and,
consultants, theoreticians and practitioners in the fields of Systemics,
Cybernetics and Informatics. It is a forum for focusing into specific
disciplinary research, as well as for multi, inter and trans-disciplinary
studies and projects.
Submission Deadline: January 26, 2005
For more information, visit: http://www.iiisci.org/sci2005/website/callforpapers.pdf
2005 Family
Enterprise Research Conference
The 2005 Family Enterprise Research Conference (FERC) will be held on May 21-22,
2005
at the Hilton
Portland & Executive Tower in Portland, Oregon. FERC is committed to developing
a community of scholars interested in the conduct of research on family firms.
It aims
to enable scholars to design & develop research projects that
are theoretically sound, empirically rigorous, and of practical significance
to family firms.
Submission Deadline: January 31, 2005
For more information, visit: http://www.familybusinessonline.org/programs/ferc/
IPSI-2005
SPAIN
IPSI is holding a Symposium on Challenges in the Internet and Interdisciplinary
Research at the Hotel De La Gavina in Girona, Spain on April 28-May 1, 2005.
Topics for the symposium include: Education, Computer science and engineering,
B2B, B2C, E-Business Management.
Submission Deadline: February 10, 2005
For more information, visit: http://www.internetconferences.net/spain2005/index.html
IPSI-2005 BELGRADE
IPSI is holding a Symposium on Challenges in the Internet and Interdisciplinary
Research at the University of Belgrade, Serbia on June
2-5, 2005. Topics for the symposium include: Education, Computer science
and engineering,
B2B, B2C, E-Business Management.
Submission Deadline: April 15, 2005
For more information, visit: http://belgrade.internetconferences.net/
ANNOUNCEMENTS
Purdue Puts Out Call For Life
Sciences Business Plan Competitors
Purdue University is seeking entrants for a business plan competition that will
award $147,000 for startup companies that describe the best path to market for
products and technologies in the life sciences, biotechnology and biomedicine. The
Competition will be held April 19-20, 2005 on the Purdue campus.
Submission deadline: January 28, 2005.
For
more information, visit: http://www.purdue.edu/discoverypark/lifesciencescompetition
Global Student
Entrepreneur Awards
Global
Student Entrepreneur Awards (GSEA) is
seeking applications for the 2005 Global Student Entrepreneur
Award. GSEA is now recruiting undergraduate
entrepreneurs for the eighth annual awards. GSEA honors outstanding undergraduates
who juggle
a course load and run their own businesses at the same time.
Submission deadline: March 1, 2005
For more information, visit: http://www.gsea.org
The SBANC Newsletter is
provided as a service to the members of our affiliates: Academy
of Collegiate Marketing Educators (ACME),
Association for Small Business& Entrepreneurship (ASBE), Decision
Sciences Institute (DSI), Federation of Business Disciplines (FBD),
International Council for Small Business Congress (ICSB), Institute
for Supply Management, The International Small Business Congress
(ISBC), Marketing Management Association (MMA), Small Business Administration
(SBA), Service Corps of Retired Executives, Small Business Institute
(SBI), Society for Marketing Advances (SMA), United States Association
for Small Business& Entrepreneurship (USASBE), U.S. Department
of Veterans Affairs and Western Decision Sciences Institute (WDSI).
If you are interested in membership or would like further information
on one of our affiliates, please see our web site at http://www.sbaer.uca.edu
SBANC Staff
Main Office Phone: (501) 450-5300
Dr. Don B. Bradley III, Executive
Director of SBANC & Professor
of Marketing
Direct Phone: (501) 450-5345, E-mail: donb@uca.edu
Esther
Mead, Co-Lead Development Director, E-mail: estherledelle@yahoo.com
Amanda Harris, Development Intern,
E-mail: abharris84@yahoo.com
Jesse Holmes, Development Intern, E-mail wags4pets@yahoo.com
Michael Flanagin,
Development Intern, E-mail: whiffleball@aol.com
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