SBANC Newsletter
February
22, 2005
Issue
360-2005
QUOTE
"I
have found no greater satisfaction than achieving success through
honest dealing and strict adherence to the view that,
for you to gain, those you deal with should gain as well."
-- Alan Greenspan
FEATURE
PAPER
Technology,
Innovation And Business Development: Theoretical Perspectives
This
paper was presented by Diane-Gabrielle Tremblay, Jean-Marc Fontan,
and Juan-Luis Klein of the Université du Québec à Montréal,
at the meeting of the United States
Association for Small Business and Entrepreneurship in Indian Wells,
California on January 13-16, 2005..
The
concept of innovation is usually restricted to the technology
or technical field. Until the 1990s, scarcely anybody talked
about social innovation except,
in certain cases, to refer to the likely effect of society on
the emergence of technical innovation. The analysis stopped there.
Thus, this article aims to broaden the analysis of innovation
by examining not only its technological dimension, but also its
social and territorial dimension, a notion that has recently
come into use in the theories of “new economic sociology” and “socio-economic
geography”.
The paper is divided into three parts. Part One will review the
bases laid by Schumpeter and Veblen’s founding analyses
in reference to technology, innovation and entrepreneurship.
Part Two will address innovation from the perspective of evolutionary
economists. We will reconstruct an explanation of social innovation
as a cognitive process confronted with localized social resistance,
thus posing the problem
of social and territorial diffusion of innovation. Part Three
concludes by emphasizing the strong link between sociality,
territoriality
and market.
The concept of innovation is usually restricted to the technology
or technical field. Until the 1990s, scarcely anybody talked
about social innovation except, in certain cases, to refer
to the likely
effect of society on the emergence of technical innovation. The
analysis stopped there. Thus, this article aims to broaden
the analysis of
innovation by examining not only its technological dimension, but
also its social and territorial dimension, a notion that has recently
come into use in the theories of “new economic sociology” (Levesque
et al. 2001) and “socio-economic geography” (Benko
and Lipietz, 2000).
From
our perspective, innovation is not considered to be the simple
mechanical insertion of technical novelty into production. This
perspective extends beyond
the idea that there is, downstream of the invention, a social usage
that is ready or naturally disposed to integrate a technique,
a process or a particular type
of organization of social relations. We argue that the continuous
presence of society must be taken into account throughout the “process
of innovation production,” starting with the inventor’s
instinct, the different mechanisms leading to its institutionalization,
the necessary efforts to construct the social usage of the invention,
and ending up with its diffusion.
Read the Entire Paper...
TIP
OF THE WEEK
Types of Online Focus Groups
Decision
Analyst, one of America's most progressive firms in applying Internet
technology to marketing research, offers two types of online focus
groups:
- Real-Time
Online Focus Groups. These are live, interactive sessions with
four to six participants and a moderator in a chat room format.
The typical session lasts no longer than 45 to 50 minutes. The
technique is best for simple, straightforward issues that can
be covered in a limited time. The results tend to be superficial
compared to in-person focus groups--but this is acceptable for
certain types of projects. Typically, three to four groups are
recommended as a minimum. Clients can view the chat room as the
session unfolds and communicate with the moderator.
- Time-Extended
Online Focus Groups. These sessions follow a message board format
and usually last 5 to 10 days. The 15 to 20 participants must
comment at least 2 or 3 times per day, and spend 15 minutes a
day logged in to the discussion. The moderator reviews respondents'
comments several times per day (and night) and probes or redirects
the discussion as needed. This technique provides 3 to 4 times
as much content as the average in-person focus group. Time-extended
online focus groups give participants time to reflect, time to
talk to others, time to visit a store, or time to check the pantry.
This extra time translates into richer content and deeper insights.
Clients can view the online content as it is posted and may communicate
with the moderator at any time.
Do Online
Focus Groups Produce Different Results from Traditional Focus
Groups? Academic researchers conducted nine
focus groups using three different modalities (in-person focus
groups, online focus groups, and telephone
focus groups.). The groups were then compared against the three
different modalities. The three main research findings stood out
and dispelled certain misconceptions regarding online groups. First,
although there were observed differences across modalities in the
proportion of speech segments in which participants interacted
with each other, these differences were not statistically significant.
Second, the proportion of strong (positive or negative) words was
significantly higher for the online groups. Finally, there were
no significant differences in responses to the specific sensitive
questions presented to these groups. The interaction that occurred
did not depend on the modality as much as the people who were involved
in the discussion. The online dynamics differ because there is
less influence from others' opinions and more equal opportunity
to respond
rather than waiting for their turn to speak.
Maritza DiSciullo,
director of market intelligence for AT&T Broadband, has presented
the results of parallel research studies conducted within AT&T
Customer Sciences. The study concluced that face-to-face and online
qualitative
research methods lead to nearly identical study results. While
it was felt that slightly more depth could be gained through face-to-face
groups via interpersonal communication, online research still derives
the same main perceptions, opinions, and concerns from participants.
Gates,
R., McDaniel, C. 2005. "Market Research." 6
ed. p. 129-130. Hoboken, New Jersey: John Wiley &
Sons, Inc.
CONFERENCES
National Collegiate Inventors & Innovators Alliance
The Collegiate Inventors & Innovators Alliance
(NCIIA) will be holding its 9th Annual Meeting titled "Dynamic
Learning: Changing Models for Changing Times" in
San Diego, California at the Doubletree Hotel. Conference
dates are from March 17-19, 2005.
For more information, visit: http://www.nciia.net/
Association of Marketing Theory and
Practice
The Association of Marketing Theory and Practice
is holding its Annual Meeting at Jekyll Island Club
in Jekyll Island, Georgia on March 24-26, 2005. Entrepreneurship/Small
Business Marketing, Marketing Education/The Dynamic
Business School Environment, Service Marketing/Nonprofit
Marketing/Ethics and many other topics will be discussed
at this year's conference.
For more information, visit: http://www.amtp.org
Fifth National Multicultural Business Conference
Come meet with other DiversityBusiness.com members and share your
business ideas for the Fifth National Multicultural Business
Conference at Foxwoods Resort Casino in Mashantucket, Connecticut
on March 30- April 1, 2005. This momentous occasion is the only
national event sponsored by diversity businesses to salute their
corporate partners.
For more information, visit: http://www.diversitybusiness.com/conference
Marketing Management Association 2005 Spring Conference
The Marketing Management Association (MMA) will hold its 2005 Spring
Conference at the Palmer House Hilton, in Chicago, Illinois on
March 16 - March 18, 2005. The Conference theme is "Exploring
New Frontiers in Marketing." There are several benefits
of attending this conference, including entering into any conference
session offered by any MBAA-affiliated organization.
For more information, visit: http://ac.stephens.edu/mma/sprconfcallforpapers05.htm
ABSEL 2005 National Conference
The Association for Business Simulation and Experiential Learning
is holding its 2005 National Conference at Grosvenor Resort in
Orlando, Florida. The conference dates are March 16-18, 2005.
ABSEL's annual conference is a meeting place for professionals
to exchange information and network with colleagues who are dedicated
to teaching business through innovative and effective methods.
For more information, visit: http://www.absel.org/Conferences/conference.html
CALL
FOR PAPERS
IPSI
Transactions Journals, Research with Multidisciplinary Elements
IPSI is planning some special issues in late 2005 and early 2006,
and you are welcome to submit your paper. Papers are requested for
submission for the Special Issue on Research with Multidisciplinary
Elements.
Submission Deadline: March 31, 2005
For more information, visit: http://www.internetjournals.net
IPSI
Transactions Journals, E-Education:
Concepts and Infrastructure
IPSI is planning some special issues in late 2005 and early 2006, and you are
welcome to submit your paper. Papers are requested for submission for the Special
Issue on E-Education: Concepts and Infrastructure.
Submission Deadline: March 31, 2005
For more information, visit: http://www.internetjournals.net
EFMD
35th EISB Conference
The European Foundation for Management Development (EFMD) will be holding its
35th EISB Conference in Barcelona, Spain on September
12–14, 2005. The Conference theme is "Sustaining
the
Entrepreneurial
Spirit Over Time: Implications for young companies, family businesses, and established
companies."
Submission Deadline: March 31, 2005
For more information, visit: http://www.iese.edu/en/events/OtrosEventos/EISB/CallForPapers/CallForPapers.asp
Decision Sciences Institute
The 36th Annual Meeting of the Decision Sciences Institute will be
held at San Francisco Marriott (Downtown) in
California on November 19-22, 2005.
Submission Deadline: April 1, 2005
For more information, visit: http://www.dsi2005.org/
Society
for Marketing Advances Annual Conference
The Society for Marketing Advances (SMA) will hold its Annual Conference at the
Sheraton Gunter Hotel in San
Antonio, Texas on November 2-5, 2005. This year’s meeting will include
the Elsevier Science Distinguished Scholars Series, the Sherwin-Williams Distinguished
Teaching Competition
Award,
and the McGraw-Hill/Irwin Stephen J. Shaw Award for Outstanding Conference Paper.
Submission Deadline: April 1, 2005
For more information, visit: http://www.marketingadvances.org
ANNOUNCEMENTS
Eighth
Annual, National Young Entrepreneur Conference and Business
Competition
The Institute for Entrepreneurship is hosting the Eighth Annual Enterprise
Creation Competition, which will be held in Milwaukee, Wisconsin
on April 13 - 15, 2005.
For more information, visit: http://www.theeplace.org/Conferences.htm
NWBC
Newsletter
The January/February issue of the National Women's Business Council's newsletter,
Engage!, is now available. The issue has the following features: Council Meets
to Discuss 2005 Agenda and Activities, Roundtable Spurs Action by NWBC, International
Year of Microcredit Benefits Business Women around the World, and On the Fed
Side.
For more information, visit: http://www.nwbc.gov/ResearchPublications/documents/News_Jan-Feb2005_final.pdf
Global Student Entrepreneur Awards
Global Student Entrepreneur Awards (GSEA) is seeking applications
for the 2005 Global Student Entrepreneur Award. GSEA is now recruiting
undergraduate entrepreneurs for the eighth annual awards. GSEA
honors outstanding undergraduates who juggle a course load and
run their own businesses at the same time.
Submission deadline: March 1, 2005
For more information, visit: http://www.gsea.org
The SBANC Newsletter is provided as
a service to the members of our affiliates: Academy
of Collegiate Marketing Educators (ACME), Association for
Small Business& Entrepreneurship (ASBE), Decision Sciences
Institute (DSI), Federation of Business
Disciplines (FBD), International Council for Small Business
Congress (ICSB), Institute
for Supply Management, The International Small Business
Congress (ISBC), Marketing Management Association (MMA),
Small Business
Administration
(SBA), Service Corps of Retired Executives, Small Business
Institute (SBI), Society for
Marketing Advances (SMA), United States Association for Small
Business& Entrepreneurship
(USASBE), U.S. Department of Veterans Affairs and Western
Decision Sciences Institute (WDSI). If you are interested
in membership or would like
further information on one of our affiliates, please see
our web site at http://www.sbaer.uca.edu
SBANC STAFF
Main Office Phone: (501) 450-5300
Dr. Don B. Bradley III, Executive
Director of SBANC & Professor
of Marketing
Direct Phone: (501) 450-5345, E-mail: donb@uca.edu
Esther
Mead, Co-Lead Development Director, E-mail: estherledelle@yahoo.com
Amanda Harris, Development Intern,
E-mail: abharris84@yahoo.com
Michael Flanagin, Development Intern, E-mail: whiffleball@aol.com
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