SBANC Newsletter
June
7, 2005
Issue
375-2005
QUOTE
"Our success is a direct result of knowing how to market a brand
and having the right people representing the brand."
-- Greg Norman
FEATURE
PAPER
Cultural
Orientation, Skepticism and Susceptibility to Potentially Misleading
Advertising Claims
This
paper was presented at the 2005 Allied Academics Conference in
Memphis, Tennessee by Fuan Li of William Paterson University.
ABSTRACT
Advertising
may leave consumers with an impression and/or belief that is factually
untrue or potentially misleading despite the lack of deliberate efforts
of deceiving by the advertisers. Of particular interest is how cultural
orientations may affect consumers’ susceptibility
to advertising claims. In an attempt to examine how consumers with
different cultural orientations may respond to advertising, the present
study suggests that consumers’ susceptibility
to the influence of potentially misleading advertising messages differ
with cultures and the effectiveness of affirmative disclosure as
a remedy vary accordingly. Skepticism, as an individual difference
factor, and affirmative disclosure, as a remedy for undue advertising,
are proposed
to interact with cultural influence and, thus, jointly determine
consumers’ acceptance
or rejection of a potentially misleading advertising message.
Read the Entire Paper...
TIP
OF THE WEEK
Market Research
Critical Questions
and Issues in the Development of a Sampling Plan
- Given the problem,
research objectives, and information requirements, who would be the
best person (or object) to question or observe?
- What demographic
(e.g. gender, occupation, age, marital status, income levels, education)
and/or behavioral traits (e.g. regular/occasional/nonshopper;
heaver user/light user/nonuser; customer/noncustomer) should
be used
to identify population membership?
- How many population
elements must be in the sample to ensure it is representative of
the population?
- How reliable does the information have to be for the decision
maker?
- What are the data
quality factors and acceptable levels of sampling error?
- What techniques
should be used in the actual selection of sampling units?
- What are the time
and cost constraints associated with executing the appropriate sampling
plan?
Bush, Robert P., Joseph F. Hair, Jr, and David J. Ortinau. Marketing
Research within a Changing Information Environment. 3rd ed.
New York: McGraw-Hill/Irwin,
2006. 65.
CONFERENCES
International Council for Small Business (ICSB)
The
International Council for Small Business (ICSB) will
hold its 50th World Conference at the Crystal Gateway
Marriot in Washington, DC, USA on June 15-18, 2005. The
theme for this conference will be "Golden Opportunities
in Entrepreneurship."
For more information, visit: http://www.usasbe.org/conference/2005-ICSB/index.asp
World Association for Case Method Research and Application
(WACRA)
The
World Association for Case Method Research and Application (WACRA)
will hold its 22nd International Conference in Brno, Czech Republic
on July 3-6, 2005.
For more information, visit: http://www.wacra.org/CzechCallforPapers2005English.pdf
The Decision Sciences Institute
The
Decision Sciences Institute will hold its The 2005 International
Meeting at the IESE Business School, University of Navarra, in Barcelona,
Spain on July 3-6, 2005.
For
more information, visit: http://www.iese.edu/en/events/projects/dsi2005/home
Academy of International Business
The Academy of International Business will hold its 2005
Annual Meeting at The Québec City Convention Centre in Québec
City, Canada on July 9-12, 2005.
For more information, visit: http://aib.msu.edu/events/2005/
Enterprise
Development Growth & Expansion (EDGE)
Enterprise Development Growth & Expansion (EDGE) will hold
its 2005 conference at the Singapore Management University in Singapore
on July 11-13, 2005. The theme for the conference will be "Bridging
The Gap: Entrepreneurship in Theory And Practice." Topics include:
entrepreneurism, business creation, venture capital, SME consulting,
family business,
etc.
For
more information, visit: http://www.hud.gov/offices/hsg/mfh/nnw/2005conf.cfm
CALL
FOR PAPERS
Academy of Business Disciplines
The
Academy of Business Disciplines will hold its Seventh Annual National
Conference at the Diamondhead all suite resort on Fort Myers Beach,
Florida, USA on November 10-12, 2005.
Submission Deadline: June 15, 2005.
For more information, visit: http://www.abdwebsite.org/conference.htm
IPSI-2005
SLOVENIA
IPSI
will hold its IPSI BgD Conference at the Hotel Toplice Bled in Slovenia
on December 8-11, 2005. One of the main topics of this conference is "E-education
and E-business with Special Emphasis on Semantic Web and Web Datamining."
Submission Deadline: July 5, 2005
For more information, visit: http://www.lkn.fe.uni-lj.si/ipsi/
Allied Academics
Allied
Academics will hold the 2005 International Internet Conference from
July 18 through July 31, 2005.
Submission Deadline: July
8, 2005
For more information, visit: http://www.alliedacademies.org/
USASBE/SBI
USASBE and SBI will hold the USASBE/SBI 2006
Joint Conference at the JW Marriott Starr Pass Resort & Spa in
Tucson, Arizona, USA on January 12-15, 2006. The theme for this year's
conference will be "The Changing Entrepreneurial Landscape."
Submission Deadline: July 15, 1005
For more information, visit: http://www.usasbesbi2006.org
Marketing Management Association (MMA)
The
Marketing Management Association (MMA) will hold it 10th Annual Fall
Educators' Conference in Kansas City, Missouri, USA on September 24-27,
2005. A wide variety of topics within the Teaching, Research, and/or
Service fields will be accepted for this conference.
Submission Deadline: July 15, 2005
For more information, visit: http://www.alliedacademies.org/internet-call.html
The SBANC Newsletter is provided as
a service to the members of our affiliates: Academy
of Collegiate Marketing Educators (ACME), Association for Small
Business& Entrepreneurship (ASBE), Decision Sciences
Institute (DSI), Federation of Business
Disciplines (FBD), International Council for Small Business Congress
(ICSB), Institute
for Supply Management, The International Small Business Congress
(ISBC), Marketing Management Association (MMA), Small Business
Administration
(SBA), Service Corps of Retired Executives, Small Business Institute
(SBI), Society for
Marketing Advances (SMA), United States Association for Small Business & Entrepreneurship
(USASBE), U.S. Department of Veterans Affairs and Western
Decision Sciences Institute (WDSI). If you are interested in membership
or would like
further information on one of our affiliates, please see our web
site at
http://www.sbaer.uca.edu
SBANC STAFF
Main Office Phone: (501) 450-5300
Dr. Don B. Bradley III, Executive
Director of SBANC & Professor
of Marketing
Direct Phone: (501) 450-5345, E-mail: donb@uca.edu
Esther
Mead, Graduate Research, E-mail: esthermead@gmail.com
Ashley
Ford, Development Intern, E-mail: ASHatsbanc@hotmail.com
Kim Hensley, Development Intern, E-mail: hensleyanthony@hotmail.com
Brad Lawrey, Development Intern, E-mail: bradlawrey@hotmail.com
Olivia Johnson, Development Intern, E-mail:
reneeatuca_2003@hotmail.com
To subscribe or unsubscribe to the SBANC
Newsletter, please E-mail SBANC at sbanc@uca.edu
|
