SBANC Newsletter

August 23, 2005

Issue 386-2005

QUOTE

"I like thinking big. If you're going to be thinking anything, you might as well think big."

        --
Donald Trump





FEATURE PAPER

Small Business and Community Banks

This paper was presented by Jonathan A. Scott and William C. Dunkelberg of Temple University at the 19th Annual USASBE/SBI Conference on January 16, 2005 in Indian Wells, California.

Abstract
Using survey data from a sample of U.S. small businesses collected in 1987, 1995 and 2001, this paper addresses the question of whether small firms obtain better banking outcomes from community banks. Over the entire period, we find that small firms using community banks experience higher quality service are less likely to have experienced increases in the number of services with fees or fees per unit of service, and experienced improved credit availability. The results for loan terms were mixed, with no differences detected for rates charged or compensating balances required, but a significantly higher incidence of collateral requirements and lower incidence of loan fees. These results also suggest that small firms with limited operating histories or those with limited financial data that is used in typical credit scoring models have a better chance of success for a loan approval at a community bank.

Read the Entire Paper...



TIP OF THE WEEK

Predisposition + Perception = Patronage

Predisposition has a powerful influence on purchasing decisions. It is an attitude toward the product and/or seller that has built up over time, partly a sense of loyalty but also familiarity. Think about the times you go to the nearest supermarket for groceries when you know there are lower prices elsewhere, just because you're more familiar with the store that's closer. Familiarity is a comfort factor that prompts you to save time rather than money -- not exactly true-blue loyalty, but, hey, the store will accept your money nonetheless!

Predisposition can be equally powerful when it's negative. To use the same neighborhood store example, you might go out of your way not to shop there if you were embarrassed by the way they handled an accidentally bounced check or because they didn't allow your daughter's Girl Scout troop to sell cookies in front of the store last spring. And yes, you may drive to another store simply because the prices are less expensive elsewhere. "It's a matter of principle," you tell yourself.

So, whether it's positive or negative, predisposition is a built-up set of beliefs, opinions, and attitudes, and each of these involves perception. Perception is the process people use to select, organize, and interpret what their senses till them -- making it into what is, for them, a meaningful and coherent picture. A designer dress in a store window may be perceived as beautiful by two different women who stop to look. One instantly dismisses it as inappropriate for her budget or her lifestyle (without even looking at the price tag, incidentally); the other woman imagines herself as looking stylish in the dress, confers a certain amount of status to that designer's (or that store's) label, and hurries into the store to see if they have it in her size.

Can you see how perception is determined, at least in part, by each woman's motivation, needs, and values? We can conclude, then, that:

• Perception is selective and can be so to the point of rejection.
• Perception is interpretative and can be so to the point of distortion.

This is why we often hear it said that people "see what they want to see," "hear only what they want to hear," and so on. If two individuals get a whiff of the same perfume, one will say it's "enchanting," and the other will wince and call it "disgusting." In fact, it probably is neither.

The customer's self-perception is a major buying motive. With the disposable income of many of today's consumers, self-perception is expressed by what you wear, how you decorate your home, what kind of vehicle you drive, and how you spend your leisure time. Hundreds of product categories now have lifestyle implications in their marketing, from health clubs to personal computers to prescription drugs.

Cash, R. Patrick, Chris Thomas, John W. Wingate, and Joseph S. Friedlander. Management of Retail Buying. Hoboken, New Jersey: John Wiley & Sons, Inc., 2005. 51-52.



CONFERENCES

World Trade Club Forum
The World Trade Club (WTC) will hold its World Trade Club Forum at the Regions Bank Building in Little Rock, Arkansas on September 8, 2005. The topic of this forum is "Doing Business with China."
For more information, visit: http://www.sbaer.uca.edu/updates/conferences/WTC2005.doc

Marketing Management Association
The Marketing Management Association (MMA) will hold its 10th Annual Fall Educators' Conference at the Hyatt Regency Crown Center in Kansas City, Missouri on September 24-27, 2005.
For more information, visit: http://www.mmaglobal.org/Conference/fallConferenceHOME.htm

SPPG EdCon 2005
The National Association for Purchasing Management and the Southeast Professional Procurement Group (NAPM/SPPG) are holding the SPPG EdCon 2005 educational conference at the Grand Casino Vernada Hotel in Tunica, MS on September 28-October 1, 2005.

For more information, visit: http://www.napmmemphis.org/

IABE-2005 Annual Conference
The International Academy for Business and Economics (IABE) is holding the IABE-2005 Annual Conference on Business and Economics in Las Vegas, Nevada October 16-19, 2005.
For more information, visit: http://www.iabe.org/

USASBE/SBI 2006 Joint Conference
The United States Association for Small Business and Entrepreneurship/Small Business Institute Joint Conference will be held at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona on January 12-15, 2006. The theme for this conference will be "The Changing Entrepreneurial Landscape."
For more information, visit: http://www.usasbesbi2006.org/



CALL FOR PAPERS

ISBE 28th National Conference
The Institute for Small Business & Entrepreneurship is holding the 28th National Conference at the Hilton in Blackpool, United Kingdom November 1-3, 2005. The theme for this conference is "Illuminating Entrepreneurship- the theory and practice of enterprise creation and development."
Submission Deadline: August 31, 2005
For more information, visit: http://www.isbe2005.org/papers.htm

Journal of Contemporary Business Issues/College of Business & Technology at WIU
The Journal of Contemporary Business Issues and the College of Business & Technology at Western Illinois University will hold its 2005 Conference on Emerging Issues in Business & Technology in Myrtle Beach, South Carolina on November 3-5, 2005.
Submission Deadline: August 31, 2005
For more information, visit: http://www.wiu.edu/users/micmpd/conference/Papers.shtml

Marketing Management Association
The Marketing Management Association is calling for articles for the fall Marketing Insights newsletter concerning teaching, research, and service.
Submission Deadline: September 1, 2005
For more information, visit: http://www.mmaglobal.org/

ACME Conference 2006
The Association of Collegiate Marketing Educators (ACME) is holding the 2006 ACME Conference at the Sheraton Hotel in New Orleans, Louisiana on March 1-4, 2006.
Submission Deadline: September 23, 2005

For more information, visit: http://www.a-cme.org/2006Conference/CFP%20for%202006%20ACME_Revised_07082005.pdf

WDSI 35th Annual Meeting
The Western Decision Sciences Institute is holding their 35th Annual Meeting at the Hilton Waikoloa Village Hotel in Waikoloa, Hawaii April 11-15, 2006. Subjects for the conference and call for papers include: Accounting, Business Law, E-Business, Logistics & Transportation, Economics, Marketing, etc.
Submission Deadline: October 1, 2005
For more information, visit: http://wdsinet.org




ANNOUNCEMENTS

Pioneers in Entrepreneurship and Small Business Research by Hans Landstrom,
part of the International Studies in Entrepreneurship Series (ISEN)

In focusing on the contributions of the most prominent researchers in the field, Pioneers in Entrepreneurship and Small Business Research summarizes and analyzes some of the core knowledge that we have regarding entrepreneurship and small business. In this way, the book is a valuable knowledge base not only for researchers, PhD candidates and advanced master students, but also for politicians, policy-makers and service providers with an interest in entrepreneurship and small business.

The book aims first to provide a historical-doctrinal review of the development of entrepreneurship and small business research -- presenting a "journey" of 300 years of knowledge development within entrepreneurship and small business research -- and, second, to present some of the key pioneers that have shaped the research field during the past three decades.

To order this book, contact:
Springer Verlag New York
PO Box 2485
Secaucus, NJ 07096
USA

Phone: 1-800-SPRINGER
E-mail: orders@springer-ny.com
web-page: www.springeronline.com

To read more about this book, click here.

The SBANC Newsletter is provided as a service to the members of our affiliates: Academy of Collegiate Marketing Educators (ACME), Association for Small Business& Entrepreneurship (ASBE), Decision Sciences Institute (DSI), Federation of Business Disciplines (FBD), International Council for Small Business Congress (ICSBC), Institute for Supply Management, The International Small Business Congress (ISBC), Marketing Management Association (MMA), Small Business Administration (SBA), Service Corps of Retired Executives, Small Business Institute (SBI), Society for Marketing Advances (SMA), United States Association for Small Business & Entrepreneurship (USASBE), U.S. Department of Veterans Affairs and Western Decision Sciences Institute (WDSI). If you are interested in membership or would like further information on one of our affiliates, please see our web site at http://www.sbaer.uca.edu



SBANC STAFF

Main Office Phone: (501) 450-5300

Dr. Don B. Bradley III, Executive Director of SBANC & Professor of Marketing

Direct Phone: (501) 450-5345, E-mail: donb@uca.edu

Esther Mead, Graduate Research, E-mail: esthermead@gmail.com

Ashley Ford, Development Intern, E-mail: ASHatsbanc@hotmail.com

Brad Lawrey, Development Intern, E-mail: bradlawrey@hotmail.com

Olivia Johnson, Development Intern, E-mail: reneeatuca_2003@hotmail.com

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Small Business Advancement National Center - University of Central Arkansas
College of Business Administration - UCA Box 5018 201 Donaghey Avenue
Conway, AR 72035-0001
- Phone (501) 450-5300 - FAX (501) 450-5360