SBANC
Newsletter
September
20, 2005
Issue
390-2005
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QUOTE
"When
you innovate, you've got to be prepared for everyone telling you
you're nuts."
-- Larry
Ellison
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FEATURE
PAPER
The
Impact of Nature of Endorsement and Consumer Skepticism on Consumers'
Attitudes and Perceptions: Directions for Research
This
paper was presented by Ainsworth A. Bailey of the University
of Toledo at the 2004 Association of Collegiate Marketing Educators
(ACME) Conference in Orlando, Florida.
Abstract
A noticeable trend in the music industry is the frequent references by
artists to products/brands/companies in their lyrics. These unsolicited
references
can be perceived as endorsements, but they are distinct from solicited
endorsements that have been entered into by companies with celebrities.
The nature of
endorsement, solicited versus unsolicited, should have implications for
consumer response to the brands that are the focus of these endorsements.
Hence, reference
was made to the literatures on consumer skepticism and attributional theories,
and various propositions regarding the possible moderating effects of nature
of endorsement and consumer skepticism (high vs. low) on consumers’ perceptions
were generated. These propositions can form the basis for experimental
investigation.
Read the Entire
Paper...
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CONFERENCES
SPPG EdCon 2005
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Who: |
National Association for Purchasing Management/Southeast Professional Procurement Group
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What:
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SPPG EdCon 2005
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Where:
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Grand Casino Vernada Hotel in Tunica, Mississippi
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When:
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September 28-October 1, 2005
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IPSI-2005 MONTENEGRO
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Who:
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IPSI
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What:
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International IPSI-2005 Montenegro Conference
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Where:
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Hotel Sveti Stefan, Montenegro |
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When:
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October 1-8, 2005
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Allied Academies
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Who:
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Allied Academies
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What:
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2005 Fall International Conference
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Where:
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Riviera Hotel and Casino in Las Vegas, Nevada
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When:
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October 12-15, 2005
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International Sustainability Conference 2005
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Who:
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Institute for Sustainable Management
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What:
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International Sustainability Conference 2005
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Where: |
University of Basel, Switzerland
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When:
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October 13-15, 2005
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International Academy of Business and Economics
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Who:
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International Academy of Business and Economics
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What:
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IABE-2005 Annual Conference
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Where: |
Boardwalk Hotel & Casino, Las Vegas, Nevada
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When:
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October 16-19, 2005
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CALLS FOR PAPERS
Economics & International Business Research
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Who:
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Economics & International Business Research
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What:
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2005 Economics & International Business Research Conference
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Where:
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Royal Palm Crowne Plaza Resort in South Beach, Miami, Florida
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When:
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December 14-17, 2005
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Submission Deadline:
September 27, 2005
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Western Decision Sciences Institute
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Who:
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Western Decision Sciences Institute
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What:
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35th Annual Meeting
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Where:
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Hilton Waikoloa Village Hotel in Waikoloa, Hawaii
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When:
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April 11-15, 2006
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Submission Deadline:
October 1, 2005
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International Purchasing and Supply Education & Research Association
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Who:
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International Purchasing and Supply Education & Research Association
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What:
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17th Annual North American Research / Teaching Symposium
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Where: |
San Diego, California
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When:
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April 6-8, 2006
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Submission Deadline:
October 21, 2005
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European Institute of Retailing and Services Studies
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Who:
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European Institute of Retailing and Services Studies
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What:
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13th International Conference
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Where: |
Corinthia Grand Hotel Royal in Budapest, Hungary
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When:
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July 9-12, 2006 |
Submission Deadline:
November 1, 2005
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American Society of Business and Behavioral Sciences
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Who:
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American Society of Business and Behavioral Sciences
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What:
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13th Annual Meeting
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Where: |
Imperial Palace Hotel and Casino in Las Vegas, Nevada
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When:
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February 23-26, 2006
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Submission Deadline:
November 1, 2005
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TIP
OF THE WEEK
Employment Practices of Successful Organizations
| Employment
security |
Provides
job security even when productivity improves; retains knowledgeable,
productive workers; builds commitment and retention; and decreases
costs associated with layoffs (including training and recruitment). |
| Selective
hiring |
Creates
cult-like cultures built on common values. Requires large applicant
pool, clarity about necessary skills and attributes, clear
sense of job requirements, and screening on attributes difficult
to change through training. |
| Self-managed
teams and decentralization |
Teams
substitute peer-based control for hierarchical control; ideas
are shared and creative solutions found. Decentralization increases
shared responsibility for outcomes, stimulates initiative and
effort, and removes levels of management (cost). |
| Comparatively
high compensation |
Produces
organizational success; retains expertise and experience; rewards
and reinforces high performance. |
| Compensation
contingent on organization performance |
Rewards
the whole as well as individual effort. Requires employee training
to understand links between ownership and rewards. |
| Extensive
training |
Values
knowledge and skills (generalist, not specialist). Relies on
frontline employees' skill and initiative for problem solving,
innovation, responsibility for quality. Can be source of competitive
advantage. |
| Reduction
of status differences |
Premised
on belief that high performance is achieved when all employees'
ideas, skills, efforts are fully tapped. To do this requires
reducing differences among levels, both symbolically (language
and labels, physical space, dress) and substantively (reduction
of wage inequality across levels). |
| Sharing
information |
Creates
a high-trust organization; helps everyone know where contributions
come from and where they stand |
| |
| Waddock,
Sandra. Leading Corporate Citizens: Vision, Values, Value
Added.
2nd ed. New York: McGraw Hill/Irwin, 2006. 177. |
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ANNOUNCEMENTS
The
SBI Network
SBANC
has recently compiled a list of Small Business Institute, Small Business
Management and Entrepreneurship institutions across the country.
If you are aware of a small business and/or entrepreneurial program
in your area, please take the time to drop by the SBI
Network. If you find a mistake or an omission, you can let us
know about it by clicking here,
or clicking the link at the bottom of any of the SBI Network pages.
DiversityBusiness:
Top Small Businesses in America
DiversityBusiness
will be conducting its 6th annual "Top Small Businesses in America" survey.
This year's survey will determine the Top 500 Small Businesses in
the United States, the Top 500 Diversity Owned Businesses in the
United States, and for each state the Top 50 Small Businesses and
Top 50 Diversity Owned Businesses.
To
find out more about DiversityBusiness and the Top Small Businesses
in America, click
here
Businesses
interested in participating must register by September 25, 2005. To
register, visit http://www.diversitybusiness.info/register.asp
Disability
Awareness Day Employment Fair
in North Little Rock, Arkansas -- October
19, 2005
9:00 a.m. to 4:00
p.m. at Alltel Arena -- Meet Arkansas' untapped
employment resources and network with fellow business leaders
Workshops:
- Tax Incentives
for Businesses
- Employment & ADA: "The
Whole Truth"
- Best Practices
in Employment
- Disability Etiquette
For more information,
contact:
Wanda Stovass @ Arkansas Disability Coalition (501) 614-7020 V/TDD or Lynne
McAllester @ Mainstream (501) 280-0012, ext. 12
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The
SBANC Newsletter is provided as a service to the members of our affiliates:
Academy of Collegiate Marketing Educators (ACME), Association for Small
Business& Entrepreneurship (ASBE), Decision Sciences Institute (DSI),
Federation of Business Disciplines (FBD), International Council for Small
Business Congress (ICSBC), Institute for Supply Management, The International
Small Business Congress (ISBC), Marketing Management Association (MMA),
Small Business Administration (SBA), Service Corps of Retired Executives,
Small Business Institute (SBI), Society for Marketing Advances (SMA),
United States Association for Small Business & Entrepreneurship
(USASBE), U.S. Department of Veterans Affairs and Western Decision
Sciences Institute
(WDSI). If you are interested in membership or would like further information
on one of our affiliates, please see our web site at http://www.sbaer.uca.edu
SBANC STAFF
Main Office Phone: (501) 450-5300
Dr. Don B. Bradley III, Executive Director
of SBANC & Professor of Marketing
Direct Phone: (501) 450-5345, E-mail: donb@uca.edu
Esther Mead, Graduate Research, E-mail: esthermead@gmail.com
Ashley Ford, Development Intern, E-mail: ASHatsbanc@hotmail.com
Olivia Johnson, Development Intern, E-mail: reneeatuca_2003@hotmail.com
To subscribe or unsubscribe to the SBANC
Newsletter, please E-mail SBANC at sbanc@uca.edu
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