SBANC Newsletter

November 8, 2005

Issue 397-2005

QUOTE

"I learned that we can do anything, but we can’t do everything.. at least not at the same time. So think of your priorities not in terms of what activities you do, but when you do them. Timing is everything."

        --
Dan Millman

 


FEATURE PAPER

You Ought to Keep Good Records and Use Them in Management Decisions

This paper was presented by Dorthy Davis and Paul Dunn of The University of Louisiana at Monroe at the 2005 Association of Small Business and Entrepreneurship (ASBE) Conference.

Abstract
Experts agree that small business owners should keep and use good records in managing their business. This paper was designed to determine the type records kept, the methods of keeping records and the uses made of the information generated from those records. Manual system users, about half the respondents, were not as likely to use their records in managing their business as computer based system users.

Introduction
Record-keeping in business started in antiquity. The need to keep records may very well have started when businesses became large enough so that the owner needed help keeping track of financial matters or when employees were hired and needed to be watched. There is evidence that many small businesses may not be keeping records as well as they should and that those who keep records do so only to meet minimal reporting requirements. They do not take advantage of these records for use in decision making, controlling or planning.

The importance of accounting in small business is an area that has been written about and discussed ad infinitum. However, there has been little or no research done to determine what small business owner/owners do in their day-to-day accounting and the use of accounting software vs. manual accounting. Information provided by such a study would provide accountants, small business advisors, professors, and existing small business owners as well as someone just starting a new business from small business owners nationwide would be of immeasurable value.

Read the Entire Paper...

 

 

CONFERENCES

National Seminars Group and Padgett-Thompson
Who: National Seminars Group and Padgett-Thompson
What:

Warehousing & Inventory Control Conference 2005

Where: Hotel Phillips in Kansas City, Missouri
When: November 14-15, 2005

Applied Business and Entrepreneurship Association International
Who: Applied Business and Entrepreneurship Association International
What:

Second Annual Meeting

Where: Kauai Marriott Resort and Beach Club, Kauai, Hawaii
When: November 16-20, 2005

The American Academy of Accounting and Finance
Who: The American Academy of Accounting and Finance
What:

12th annual meeting

Where: St. Pete Beach, Florida
When: December 8-10, 2005

International Business Information Management Association
Who: International Business Information Management Association
What:

5th IBIMA Conference

Where: Cairo, Egypt
When: December 13-15, 2005


CALLS FOR PAPERS

Journal of Small Business Management/College of Business at Florida Atlantic University
Who: Journal of Small Business Management/College of Business at Florida Atlantic University
What:

2nd Annual Office Depot Small Business Research Forum on Small Business and Entrepreneurial Marketing

Where: Ft. Lauderdale, Florida
When: March 18, 2006

Submission Deadline:
November 15, 2005


IPSI-2006 AMALFI
Who: Internet, Processing, Systems, and Interdisciplinary (Research)
What:

IPSI-2006 AMALFI

Where:  Hotel Santa Caterina in Amalfi, Italy
When: March 23-26, 2005

Submission Deadline:
November 15, 2005 (abstract), January 15, 2005 (full paper)


Institute for Entrepreneurship and Small Business Management
Who: Institute for Entrepreneurship and Small Business Management
What: 8th International Conference, "STIQE"
Where:
Maribor, Slovenia
When:
June 28-30, 2006

Submission Deadline:
January 10, 2006


International Council for Small Business
Who: International Council for Small Business (ICSB)
What:

51st World Conference

Where: Melbourne, Australia
When: June 18-21, 2006

Submission Deadline:
January 15, 2006


6th Annual Hawaii International Conference on Business
Who: Asia-Pacific Research Institute of Peking University & University of Louisville - Center for Sustainable Urban Neighborhoods
What:

6th Annual Hawaii International Conference on Business

Where: Waikiki Beach Marriott Hotel in Honolulu, Hawaii
When: May 25 - 28, 2006

Submission Deadline:
January 19, 2006

TIP OF THE WEEK

The Market Audit

Because of the nature of marketing planning, the planner must have an adequate understanding of many aspects of the organization. The development of a marketing plan requires an in-depth understanding of the organization's products and services and the manner in which customers are processed. Detailed information on existing marketing activities is needed. Similar information will typically be required on competitors in the market area.
As a result, the marketing-planning process will typically involve an audit of both internal and external factors. In performing the internal audit some or all of the following aspects of the organization would be of interest:

  • Services/products. What are the services provided or products produced? What are the characteristics of these services and products?
  • Customer characteristics. How many customers does the organization have, and what are their characteristics? What are the most pertinent demographic characteristics? Where do patients reside, and what is the "reach" of the organization? What is the case mix of current customers? What are the financial categories of the patient base?
  • Utilization patterns. What volume of services and products is consumed by the organization's customers? How does this volume break down by service line or procedure?
  • Pricing structure. How is pricing determined for the organization's services and products? How does this price structure compare with that of competitors and the industry average? How price sensitive are the goods and services offered?
  • Marketing arrangements. What marketing programs are currently in place, and how is marketing structured? What type and level of resources are available for marketing? Are processes in place for internal marketing?
  • Locations. To what extent are operations centralized or decentralized? How many satellite locations are operated, and how were these locations chosen? Are there markets not being served by existing outlets?
  • Referral relationships. How are customers referred to the organization? To what extent are there formal referral relationships? How dependent is the organization on referrals?
Thomas, Richard K. Marketing Health Services. Chicago / Arlington: Health Administration P / AUPHA P, 2005. 382-383.

 

 

ANNOUNCEMENTS

Kauffman Index of Entrepreneurial Activity

The Kauffman Foundation and Robert Fairlie (University of California, Santa Cruz) have created a new measure of entrepreneurship in the U.S. economy using individual survey data from the Current Population Survey -- the Kauffman Index of Entrepreneurial Activity. Estimates of entrepreneurship are provided from 1996 to 2004 for several demographic groups.
Please see: http://www.kauffman.org/items.cfm?itemID=640

 

 

The SBANC Newsletter is provided as a service to the members of our affiliates: Academy of Collegiate Marketing Educators (ACME), Association for Small Business & Entrepreneurship (ASBE), Decision Sciences Institute (DSI), Federation of Business Disciplines (FBD), International Council for Small Business Congress (ICSBC), Institute for Supply Management, The International Small Business Congress (ISBC), Marketing Management Association (MMA), Small Business Administration (SBA), Service Corps of Retired Executives, Small Business Institute (SBI), Society for Marketing Advances (SMA), United States Association for Small Business & Entrepreneurship (USASBE), U.S. Department of Veterans Affairs and Western Decision Sciences Institute (WDSI). If you are interested in membership or would like further information on one of our affiliates, please see our web site at http://www.sbaer.uca.edu

 

 

SBANC STAFF

Main Office Phone: (501) 450-5300

Dr. Don B. Bradley III, Executive Director of SBANC & Professor of Marketing

Direct Phone: (501) 450-5345, E-mail: donb@uca.edu

Esther Mead, Graduate Research, E-mail: esthermead@gmail.com

Ashley Ford, Development Intern, E-mail: ASHatsbanc@hotmail.com

Olivia Johnson, Development Intern, E-mail: reneeatuca_2003@hotmail.com

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Small Business Advancement National Center - University of Central Arkansas
College of Business Administration - UCA Box 5018 201 Donaghey Avenue
Conway, AR 72035-0001
- Phone (501) 450-5300 - FAX (501) 450-5360