SBANC Newsletter

January 17, 2006

Issue 404-2006

QUOTE

"Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough."

     --
Edward de Bono

 

 


FEATURE PAPER

Top Management Attitude and Interorganizational Learning: The Moderating Effect of Environmental Uncertainty

The following paper was written by Prashant Srivastava and Gary L. Frankwick of Oklahoma State University. It was presented at the 2005 Association of Collegiate Marketing Educators (ACME) Conference in Dallas, Texas.

Abstract
A framework is developed for organizational learning in alliance based context. Transparency, intent, and receptivity are identified as factors affecting interorganizational learning in alliances. Affect of top management attitude toward learning on intent and receptivity is discussed. Also, how environmental uncertainty affects the relationship between top management attitude toward leaning and intent, and top management attitude toward learning and receptivity is discussed.

Introduction
During the last two decades the world economy has come across an extraordinary transformation. Intensified global competition and reorganization of economic boundaries have significantly shortened the product and process lifecycles forcing firms to develop a continuous stream of innovation (Achrol 1991). To be successful, organizations must not only process information but also acquire and create new information and knowledge. Stata (1991) stated that organizational learning may be the only competitive advantage for firms in the future.

Organizational learning is a very well researched area in management and marketing. Many researchers have discussed organizational learning in many different contexts. Slater and Narver (1995) examined the effect of market orientation on organizational learning and performance. Hamel (1991), Inkpen (1998, 2000), and Hamel and Prahalad (1993) looked at organizational learning in alliance based context. Crossan et. al. (1999) discuss the process of organizational learning. Argyris (1976), Argyris and Schon (1978), and Senge (1990) examined the single loop (adaptive) and double loop (generative) learning process. Miller (1996) discusses many different modes of organizational learning. However, to our knowledge, no study has looked at the effect of top management attitude on organizational learning under varying environmental conditions. The focus of this paper is on the conditions fostering or hampering interorganizational learning in an alliance based context. This paper presents a framework of interorganizational learning in uncertain environments by integrating it with strategic alliances. First, we define strategic alliances, reasons for forming alliances, and then we define interorganizational learning and how it is affected by top management attitude. We also propose that the relationship between top management attitude and interorganizational learning is moderated by environmental uncertainty.

Read the Entire Paper...

 

 

CONFERENCES

IPSI 2006 - MARBELLA
Who: Internet, Processing, Systems, and Interdisciplinary (Research)
What:

IPSI 2006 - MARBELLA

Where: Hotel Puente Romano in Marbella, Spain
When: February 10-13, 2006

The Data Warehousing Institute
Who: The Data Warehousing Institute
What:

World Conference

Where: Caesars Palace, Las Vegas, Nevada, USA
When: February 19-24, 2006

Sustainable Opportunities Summit
Who:
Leeds School of Business, University of Colorado at Boulder
What:

Sustainable Opportunities Summit

Where: Leeds School of Business, Colorado, USA
When: February 22-25, 2006

Advisory Council Seminar
Who: Association to Advance Collegiate Schools of Business (AACSB)
What:

Getting the Most from a Business Advisory Council

Where: Tampa, Florida, USA
When: February 23 - 24, 2006

Women's Business Leadership Program
Who: The William S. Spears School of Business at Oklahoma State University & Oklahoma International Women's Forum
What:

Women's Business Leadership Program

Where: Tulsa, Oklahoma, USA
When: March 1, 2006


CALLS FOR PAPERS

14th Nordic Conference on Small Business Research
Who: Entrepreneurship and Small Business Research Institute & Swedish Foundation of Small Business Research
What:

14th Nordic Conference on Small Business Research

Where: Stockholm, Sweden
When: May 11-13, 2006

Submission Deadline:
February 1, 2006


The Macromarketing Society
Who: The Macromarketing Society
What:

"Macromarketing - The Future of Marketing?"

Where:  Queenstown, New Zealand
When: June 6-8, 2006

Submission Deadline:
February 7, 2006


Georgia Institute of Technology
Who: Georgia Institute of Technology
What:

2006 CIBER Conference on Language and International Business

Where:  Atlanta, Georgia, USA
When: April 5-9, 2006

Submission Deadline:
February 17, 2006


International Society of Business Disciplines
Who:
International Society of Business Disciplines
What:

Semi-Annual Professional Meeting

Where:  Las Vegas, Nevada, USA
When: March 19-22, 2006

Submission Deadline:
March 1, 2006


Allied Academies
Who: Allied Academies
What:

2006 Spring International Conference

Where: Hilton New Orleans Riverside, New Orleans, Louisiana, USA
When: April 12-15, 2006

Submission Deadline:
March 6, 2006

TIP OF THE WEEK

Creating the Capability for Collaborative Entrepreneurship:
HR's Role in the Development of a New Organizational Form

Raymond E. Miles, Grant Miles, and Charles C. Snow

The United States and other advanced economies, virtually all observers agree, will compete in the twenty-first century increasingly at the downstream end of the value chain. That is, many firms will succeed to the extent that they can use their superior know-how and capabilities to generate a continuous stream of innovative products and services. However, most business organizations in advanced economies today are able to tap into only a small fraction of their knowledge-driven innovation potential (Kaser and Miles, 2002).

The growing recognition of this anomaly is leading perceptive managers to search for a means of unlocking their firms' innovative potential. Those managers realize that the knowledge needed to continuously create new products and services, and to move into new markets, is as likely to be located outside their firms as inside (Chesbrough, 2003). Therefore, the challenge managers face is to create an approach that permits a firm to extend its organizational reach -- to develop a community of like-minded firms that can share their knowledge for the purpose of creating economic wealth. We call this emergent organizational form the collaborative multifirm network (Miles, Miles, and Snow, 2005), and it will take shape as forward-thinking managers, with the support of HR professionals, forge the unique capabilities required to operate it.

 

Losey, Mike, Sue Meisinger, and Dave Ulrich, eds. The Future of Human Resource Management. Hoboken: John Wiley & Sons, Inc., 2005. 242.

 

 

ANNOUNCEMENTS

WEBINAR: Capitalizing on Central America - Dominican Republic Free Trade Agreement

The U.S. Commercial Service of the Department of Commerce invites you to learn more about exporting by attending the webinar on the Central America Free Trade Agreement (CAFTA). In order to participate, all you need is a computer and a high-speed Internet connection.

    This event takes place on
    January 19, 2006--
    • 11:00 am EST
    • 10:00 am CST
    • 9:00 am MST
    • 8:00 am PST
    • 7:00 am AST

Contact Linda.Abruzzese@mail.doc.gov to get your pass code for this free event.

 

 

The SBANC Newsletter is provided as a service to the members of our affiliates: Academy of Collegiate Marketing Educators (ACME), Association for Small Business & Entrepreneurship (ASBE), Decision Sciences Institute (DSI), Federation of Business Disciplines (FBD), International Council for Small Business Congress (ICSBC), Institute for Supply Management, The International Small Business Congress (ISBC), Marketing Management Association (MMA), Small Business Administration (SBA), Service Corps of Retired Executives, Small Business Institute (SBI), Society for Marketing Advances (SMA), United States Association for Small Business & Entrepreneurship (USASBE), U.S. Department of Veterans Affairs and Western Decision Sciences Institute (WDSI). If you are interested in membership or would like further information on one of our affiliates, please see our web site at http://www.sbaer.uca.edu

 

 

SBANC STAFF

Main Office Phone: (501) 450-5300

Dr. Don B. Bradley III, Executive Director of SBANC & Professor of Marketing;

Direct Phone: (501) 450-5345

Ashley Ford, Development Intern

Olivia Johnson, Development Intern

Garion McCoy, Development Intern

Brandon Tabor, Development Intern

 

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Small Business Advancement National Center - University of Central Arkansas
College of Business Administration - UCA Box 5018 201 Donaghey Avenue
Conway, AR 72035-0001
- Phone (501) 450-5300 - FAX (501) 450-5360