SBANC Newsletter
February 7, 2006
Issue 407-2006
|
QUOTE
"If you do build a great experience, customers tell each other about that.
Word of mouth is very powerful."
--
Jeff Bezos
|
FEATURE PAPER
The Evolving Marketplace: A Brief Review of Technology and Market Systems
The following paper was presented at the 2005 Association of Collegiate Marketing
Educators (ACME) Conference in Dallas, Texas. It was written by George M.
Zinkhan and Ji Hee Song of the
University of Georgia and Sam S. Zinkhan of the University of Texas.
Abstract
The marketplace is an ancient human development that simultaneously
delivers a standard of living and serves as a forum for the exchange
of ideas. Here, we briefly touch upon the highlights associated with
the evolution of
the marketplace and show its influences on society. We also discuss
how the “marketspace” of
emerging technology (e.g., the Internet) is transforming this multi-faceted
institution.
Introduction
The
development of the marketplace is often seen as the beginning of
human civilization. In traditional societies, the marketplace is
a space where goods and services are bought and sold. In the
21st century, we see a marketplace
can also be an electronic trading facility, providing a forum for
exchanging information and
conducting transactions. In the world of the ancient Greeks or ancient
Judeans, the marketplace
existed in a discrete location. Today’s electronic marketplaces
(e.g., Amazon marketplace, eBay auction) make it possible for a seller
in the U.S. to locate
buyers in China and consummate exchanges in real time.
As
marketplaces evolve, the institution of marketing becomes a more
salient and more important part of daily life.
Read
the Entire Paper...
|
CONFERENCES
The
Data Warehousing Institute
|
| Who: |
The
Data Warehousing Institute (TDWI)
|
| What: |
World Conference
|
| Where: |
Caesars Palace, Las Vegas, USA |
| When: |
February 19-24, 2006 |
|
|
|
American
Society of Business & Behavioral Sciences
|
| Who: |
American
Society of Business & Behavioral Sciences (ASBSS)
|
| What: |
13th Annual Meeting
|
| Where: |
Imperial Palace Hotel and Casino, Las Vegas,
Nevada, USA |
| When: |
February 23-26, 2006 |
| |
|
2006
ACME Conference
|
| Who: |
Association
of Collegiate Marketing Educator (ACME)
|
| What: |
2006 ACME Conference
|
| Where: |
Oklahoma
City, Oklahoma, USA |
| When: |
March 1-4, 2006 |
| |
|
Federation
of Business Disciplines
|
| Who: |
Federation
of Business Disciplines
|
| What: |
33rd Annual Meeting
|
| Where: |
Town & Country Resort & Convention
Center in San Diego, California, USA |
| When: |
March 13-17, 2006 |
| |
|
International
Purchasing & Supply Education & Research Association
|
| Who: |
International
Purchasing & Supply Education & Research Association
|
| What: |
17th
Annual North American Research/Teaching Symposium
|
| Where: |
San Diego, California, USA |
| When: |
April 6-8, 2006 |
|
|
|
CALLS FOR PAPERS
2006
CIBER Conference on Language & International Business
|
| Who: |
Georgia
Institute of Technology
|
| What: |
2006
CIBER Conference on Language & International Business
|
| Where: |
Atlanta,
Georgia, USA |
| When: |
April
5-9, 2006 |
Submission
Deadline:
February 17, 2006
|
|
|
|
International
Society of Business Disciplines
|
| Who: |
International
Society of Business Disciplines
|
| What: |
Semi-Annual Professional Meeting
|
| Where: |
Las Vegas, Nevada, USA |
| When: |
March 19-22, 2006 |
Submission
Deadline:
March 1, 2006
|
|
|
|
Institute
for Business & Finance Research
|
| Who: |
Institute
for Business & Finance Research (IBFR)
|
| What: |
2006 Spring International Conference
|
| Where: |
Hotel
Herradura: Golf Resort & Conference Center in San Jose, Costa
Rica |
| When: |
May 31-June 3, 2006 |
Submission
Deadline:
March 17, 2006
|
|
|
|
The
Globalism Institute
|
| Who: |
The Globalism
Institute
|
| What: |
Thirteenth International Literacy Conference
on Learning
|
| Where: |
Montego Bay, Jamaica |
| When: |
June 22-25, 2006 |
Submission
Deadline:
March 22, 2006
|
|
|
|
University
of Illinois at Chicago
|
| Who: |
University
of Illinois at Chicago (UIC) |
| What: |
UIC
Research Symposium (preceding 2006
AMA Summer Educators Conference)
|
| Where: |
Chicago,
Illinois, USA |
| When: |
August
2-4, 2006 |
Submission
Deadline:
April 20, 2006
|
|
|
|
|
TIP OF THE WEEK
Tips
for Selling on eBay
--
Use detailed descriptions so that the buyer isn't expecting something
different from what you are selling.
-- A picture is
worth a thousand words. Make sure the photo is not too dark
or too light. Does it adequately display your product? Check out
backgrounds,
too. They can detract from the subject and might even show
things you'd rather not display on the Internet. And don't use huge
slow-to-download
files.
-- Watch out for
misspellings and typos. Experienced eBay buyers use the search
engine to find specific things and it won't find your misspelling.
Besides,
it doesn't look very professional.
-- Be honest and
factual. Don't say, "slight damage." Instead state
that there is an eight-inch chip in the upper right-hand corner
and a
faint scratch along one side. The buyer can make an informed
decision, and there are no surprises.
-- If buyers have
a question, they'll e-mail you. Respond as soon as possible,
at least within 24 hours. Don't post auction items just prior to
going on
vacation.
-- Be honest and
up-front about shipping. It is acceptable to charge for postage
and a reasonable amount of shipping materials. If you are using recycled
boxes, don't charge for them. Some sellers like to use a flat
fee
for all shipping charges (e.g., $5.00 per paperback book).
Experienced eBay buyers will know that for regular U.S. media mail,
that price
is way out of line. If you're the only one selling that item,
they may pay, but if there are a dozen others, they'll shop around
or
reflect their concerns in the top bid they place.
-- Customer service
is very important. You want positive feedback. Dissatisfied
buyers may either leave negative feedback or leave no feedback at
all on
your transaction.
-- Since most buyers
are somewhat reluctant about buying from a seller with no feedback,
try buying for a while; your feedback rating will grow, and
since there is no differentiation between buyer and seller feedback,
this
puts you in better position as a seller.
-- Ship promptly.
Package well. Notify your buyers when things have been shipped.
If you need to wait for a check to clear and you'll be gone a few
days
during that time, let them know. Most buyers are prepared to
be reasonable if they know what's going on.
-- Leave feedback
for your buyers, too. First of all, it helps them when making
further purchases. Second, if you expect feedback yourself, do it
for them.
If they see you've posted positive feedback, they are more
likely to do so themselves
-- See
what the competition is doing to see if you even want to
try eBay auctions.
If your product (or something fairly similar) is selling on
eBay for less than you need to make your profit goals, find another
way
to get to your customers.
| Katz,
Jerome A., and Richard P. Green. Entrepreneurial Small
Business. New York: McGraw-Hill/Irwin,
2007. 301. |
|
The
SBANC Newsletter is provided as a service to the members of our affiliates:
Academy of Collegiate Marketing Educators (ACME),
Association for Small Business & Entrepreneurship (ASBE),
Decision Sciences Institute (DSI),
Federation of Business Disciplines (FBD),
International Council for Small Business (ICSB),
Institute for Supply Management (ISM),
The International Small Business Congress (ISBC),
Marketing Management Association (MMA),
Small Business Administration (SBA),
Service Corps of Retired Executives (SCORE),
Small Business Institute (SBI),
Society for Marketing Advances (SMA),
United States Association for Small Business & Entrepreneurship
(USASBE), U.S.
Department of Veterans Affairs (VA), and Western Decision Sciences
Institute (WDSI). If you are interested in membership or
would like further information on one of our affiliates, please see
our web
site at http://www.sbaer.uca.edu
SBANC STAFF
Main Office Phone: (501) 450-5300
Dr.
Don B. Bradley III, Executive Director of SBANC &
Professor of Marketing;
Direct Phone: (501) 450-5345 Ashley
Ford, Development Intern
Garion
McCoy, Development Intern
Brandon
Tabor, Development Intern
To subscribe or
unsubscribe to the SBANC Newsletter, please E-mail SBANC at sbanc@uca.edu |
|
