SBANC
Newsletter
September
19, 2006
Issue
439-2006
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QUOTE
"I
think it's fair to say that personal computers have become
the most empowering tool we've ever created. They're tools
of communication, they're tools of creativity, and they can
be shaped by their user."
-- Bill
Gates
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FEATURE
PAPER
Emerging Revenue Models in Social
Networking Portals
The
following paper was presented at the 2006 Allied Academies Conference.
It was written by Gary P. Schneider ofUniversity of San Diego
and Carol M. Bruton of California State University San Marcos.
Abstract
This
paper outlines the history of virtual communities and explores
the current state of forprofit
Web sites that use virtual communities and related strategies to
attract visitors. The paper
focuses on one type of virtual community Web site that has recently
shown the potential to be very
profitable, the targeted social networking portal. The paper explores
the characteristics of such
portals and examines the revenue models those portals use today
and the revenue models they are
likely to use in the future.
Read the Entire Paper...
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CONFERENCES
MMA
|
| Who: |
Marketing
Management Association
|
| What: |
11th Annual Fall Educators' Conference
|
| Where: |
Sheraton
Nashville, TN, USA |
| When: |
September
20-22, 2006 |
|
|
|
AMA
|
| Who: |
Atlantic
Marketing Association
|
| What: |
Annual
Meeting
|
| Where: |
Francis
Marion Hotel in Charelston, South Carolina, USA |
| When: |
September
27-30, 2006 |
|
|
|
SBI
|
| Who: |
Small
Business Institute
|
| What: |
Mid-Year
Meeting
|
| Where: |
Louisville,
Kentucky, USA |
| When: |
October
12-15, 2006 |
|
|
|
AACSB
|
| Who: |
AACSB Communications
|
| What: |
ITeaching
Effectiveness Seminar
|
| Where: |
Tampa, Florida, USA |
| When: |
October
12-13, 2006 |
|
|
|
SMA
|
| Who: |
Southern
Management Association
|
| What: |
Annual
Meeting
|
| Where: |
Hilton Clearwater Beach Resort, Clearwater
Beach, Florida, USA |
| When: |
October
25-29, 2006 |
|
|
|
CEE
|
| Who: |
Consortium
for Entrepreneurship Education
|
| What: |
24th
Annual Entrepreneurship Education Forum
|
| Where: |
Phoenix, Arizona, USA |
| When: |
November 4-7, 2006 |
|
|
|
CALLS FOR PAPERS
ISBD
|
| Who: |
International
Society of Business Disciplines
|
| What: |
Semi-annual Professional Meeting
|
| Where: |
Las
Vegas, Nevada |
| When: |
November
5-8, 2006 |
Submission
Deadline:
September 21, 2006
|
|
|
|
SWDSI
|
| Who: |
Southwest
Decision Sciences Institute
|
| What: |
SWDSI Conference
|
| Where: |
Town and Country Resort - San Diego,
California, USA |
| When: |
March
13th-17th, 2007 |
Submission
Deadline:
September 29, 2006
|
|
|
|
WDSI
|
| Who: |
Western
Decision Sciences Institute
|
| What: |
2007 WDSI Annual Meeting
|
| Where: |
The Inverness Hotel and Conference Center
in Englewood, Colorado |
| When: |
April 3-7, 2007 |
Submission
Deadline:
October 1, 2006
|
|
|
|
SFSU
|
| Who: |
San Fransisco
State University
|
| What: |
2007 International Business and Economy
Conference
|
| Where: |
San Fransisco,
California, USA |
| When: |
January
4-7,
2007 |
Submission
Deadline:
October 1, 2006
|
|
|
|
ACME
|
| Who: |
Association
of Collegiate Marketing Editors
|
| What: |
2007
Annual Meeting
|
| Where: |
San
Diego, California, USA |
| When: |
March
13-17, 2007 |
Submission
Deadline:
October 1, 2006
|
|
|
|
EIRASS
|
| Who: |
European
Institute of Retailing and Services Studies |
| What: |
14th
EIRASS Conference
|
| Where: |
San
Fransisco, California, USA |
| When: |
June
19 - July 1, 2007 |
Submission
Deadline:
October 1, 2006
|
|
|
|
RCC
|
| Who: |
Rollins China Center, Rollins
College |
| What: |
The Globalization of Chinese Enterprises:
The Advent of a New Age
|
| Where: |
Rollins
College in Winter Park, Florida, USA |
| When: |
November 30-December 1, 2006 |
Submission
Deadline:
October 15, 2006
|
|
|
|
|
TIP
OF THE WEEK
Keyword Search
Entering keywords or phrases into the search field (or search
box) is the easiest way to begin any search through a database
or search engine. The primary advantages of using keywords to search
are speed and ease. You simply type in the word(s) or phrase(s)
you're searching for, click a button on the screen (or hit Enter on your keyboard), and the keyboard search function retrieves documents
containing your search term, such as the name of a corporation
or a narrow industry segment, a key-word search may be sufficient
to generate the results you're seeking.
However, in many cases a simple keyword will often return too
many search results, inappropriate results, or results that are
not specific enough. This is particularly true of general engines
like Google, Yahoo, MSN, and AOL, while it is less likely to occur
when using business databases.
Understanding how to refine your keyword searches will enable
you to retrieve more relevant results.
Word Choice
The words you enter into a search box will affect the results
you'll get. It's worth experimenting with various terms in your
keyboard searches, as different word choices can lead to very different
results.
Synonyms. Try a number of words with meanings similar to that
of your original keywoord to change the results you get. For example,
instead of income, use revenues; instead of company, try corporation.
Singular
or plural. Use both version of the same term. If you
can't find winery, try wineries. (Note: Some sites, like Google,
will automatically search for variants of words, eliminating the
need for you to do this.)
Generic
terms. When looking for data about class of product or
service, use the generic term to describe it. For instance, if
you're looking for information on music players like the iPod,
try the term MP3 players.
Brand
names. When seeking information about a specific product,
you can use the brand name of the product in the keyword search
field. You'll find it helpful to include the name of the parent
company if you know it (for example, Apple iPod). Brand names are
useful when using business databases; however, when entered into
a general search engine, brand names are likely to produce results
aimed at consumers rather than business data.
Spelling. A typo or misspelled word will completely alter your
results. Some major search engines will prompt you on spelling
variations; business databases will not. Take care to check the
spelling when entering terms into keyword search boxes.
Case sensitivity. In
some databases and websites, search engines are case sensitive.
This means that capitalizing
a word alters
the search result you'll get. In these cases, the search term Apple would return a very different set of results from apple. Check
to see whether the resource you are using is case sensitive; if
so, be certain to capitalize all proper names, such as company
names, and to avoid capitalizing other words.
| Rhonda
Abrams. Successful
Business Research: Straight to the Numbers You Need - Fast!. The
Planning Shop. 2006. Pages 17 & 19. |
ANNOUNCEMENTS
USASBE
Announces New Executive Director
Mr. Roger
Alderman is the new Executive Director for USASBE.
Roger joins
USASBE after
serving over fourteen
years as Executive Director of the Florida Association
of Court Clerks (FACC). He led the organization
through an unprecedented period of growth in terms
of membership services and revenue generation,
beginning with a budget of $300,000 and zero net
assets and ending with a budget of $25 million and
net assets of $10 million. Prior to assuming position
with FACC, Alderman served as Executive Director of
the Trident Submarine Base Community Impact
Committee for south Georgia and north Florida, where
he was responsible for development and management
of a $50 million community impact mitigation program.
Experience also includes serving as chief executive in
several municipalities and counties in the southeast.
He has a B.A. in Political Science and Economics from
Georgia Southern College and a M.A. in Governmental
Administration from George Washington University.
Roger is working
from the new USASBE central office
home at Florida Atlantic University.
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The
SBANC Newsletter is provided as a service to the members of our
affiliates: Academy of Collegiate Marketing Educators (ACME), Association
for Small Business & Entrepreneurship (ASBE), Federation of
Business Disciplines (FBD), International Council for Small Business
(ICSB), Institute for Supply Management (ISM), The International
Small Business Congress (ISBC), Marketing Management Association
(MMA), Small Business Administration (SBA), Service Corps of Retired
Executives (SCORE), Small Business Institute (SBI), Society for
Marketing Advances (SMA), United States Association for Small Business & Entrepreneurship
(USASBE), U.S. Department of Veterans Affairs (VA).. If you are
interested in membership or would like further information on one
of our affiliates, please see our web site at http://www.sbaer.uca.edu
SBANC STAFF
Main Office Phone: (501) 450-5300
Dr.
Don B. Bradley III, Executive Director of SBANC & Professor
of Marketing;
Direct Phone: (501) 450-5345
Brandon
Tabor, Development Intern
Garion
McCoy, Development Intern
Casey
Thomson, Development Intern
To subscribe or unsubscribe to the
SBANC Newsletter, please E-mail SBANC at sbanc@uca.edu
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