FEATURE
PAPER
Factors
Affecting Consumers' Adoption of New Wireless Internet
Peripherals
The
following paper was presented at the 2007 Allied Academies
International Conference - Jacksonville. It was written
by Mohamed Saber Chtourou of Université Laval,
Nizar Souiden of Université Laval, and
Achraf Sellami of CERGNA IAE/Université de Nantes.
Abstract
It
is widely agreed on the fact that usefulness of new products
is one of the factors most
commonly used by innovators to justify the adoption of new
devices. When considering technological
products, early adopters are traditionally considered as experts
and hard users. This hypothesis is
challenged in this paper. To do so, we tested Bruner and Kumar’s
(2005) model in two different
markets, Canada and France, using Structural Equation Model.
254 questionnaires were collected
from actual users of mobile devices. Results showed that, both
usefulness and fun were significant
predictors of attitude toward the act (use of mobile devices
for surfing the internet). Our results also
showed that usefulness and fun significantly vary across the
two considered markets: Canada and
France. The current research results were compared with those
found by previous studies
undertaken in a laboratory design setting. Theoretical and
managerial implications that marketers
should consider when developing new devices are presented.
Keywords: Mobile internet devices, Technology Adoption Model,
Product Lifecycle, M-commerce.
The authors thank Mr. Hicham El Ouahabi for his collaboration
at the early stages of this study.
Read
the Entire Paper...
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OF THE WEEK
Other
Debt Financing
In addition to commercial banks, other debt-financing
sources include trade credit, accounts receivable factoring,
finance companies, leasing companies, mutual savings banks,
savings and load associations, and insurance companies. Table
14.1 provides a summary of these sources, the business types
they often finance, and their financing terms.
Trade credit is credit given by suppliers who sell goods on account.
This credit is reflected on the entrepreneur's balance sheet as accounts
payable, and in most vases it must be paid in 30 to 90 days. Many small,
new businesses obtain this credit when no other form of financing is available
to them. Suppliers typically offer this credit as a way of attracting
new customers.
Accounts receivable
financing is short-term financing that invloves either
the pledge of receivables as collateral for a lan or the sale of receivables
(factoring). Accounts receivable loans are made by commercial banks, whereas
factoring is done primarily by commercial finance companies and factoring
concerns.
Accounts receivable bank loans are made on a discounted value of the
receivables pledged. A bank may make receivable loans a notification or
non-notification plan Under the notification plan, purchasers of goods
are informed that their accounts have been assigned by the bank. They
then make payments directly to the bank, which credits them to the borrower's
account. Under the non notification plan, borrowers collect their accounts
as usual and then pay off the bank loan.
Factoring is the sale of accounts receivable. Under the arrangement,
the receivables are sold, at a discounted value, to a factoring company.
Some commercial finance companies also do factoring. Under a standard
arrangement the factor will buy the client's receivables outright, without
recourse, as soon as the client creates them by its shipment of goods
to customers. Factoring fits some businesses better than others, and it
has become almost traditional such as textiles, furniture manufacturing,
clothing manufacturing, toys, shoes, and plastics.
Finance companies are asset-based lenders that lend money against assets
such as receivables, inventory, and equipment. The advantage of dealing
with a commercial finance company is that it often will make loads that
banks will not. The interest rate varies from 20 to 6 percent over that
charged by a bank. New ventures that are unable to raise money from banks
and factors often turn to finance companies.
Other financial resources include equity instruments (discussed in the
next section), which give investors a share of the ownership. Examples
of these follow.
Loan with warrants provide the investor with the right to buy stock at
a fixed price at some future date. Terms on the warrants are negotiable.
The warrant customarily provides for the purchase of additional stock,
such as up to 10 percent of the total issue at 130 percent of the original
offering price within a five-year period following the offering date.
Convertible debentures are unsecured loans that can be converted into
stock. The conversion price, the interest rate, and the provisions of
the loan arrangement are all areas for negotiation.
Preferred stock is equity that gives investors a preferred place among
the creditors in the event the venture is dissolved. the stock also pays
a dividend and can increase in price thus giving investors an even greater
return. Some preferred stock issues are convertible to common stock, a
feature that can make them even more attractive.
Common stock is the most basic form of ownership. This stock usually
carries the right to vote for the board of directors. If a new venture
does well, common-stock investors often make a large return on their investment.
These stock issues often are sold through public or private offerings.
Donald
F. Kuratko and Richard M. Hodgetts. Entrepreneurship:
Theory, Process, Practice - 7th Edition.
2007. Thomson Southwestern. pg.534-544.
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June
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Creativity
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Submission
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USASBE
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14-16, 2008 |
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